With the global beauty market forecast to grow 5% annually through 2030, the show unites the world’s best innovators to drive the next phase of industry growth

9 DECEMBER, PARIS: in-cosmetics Global, the leading global event for cosmetics and personal care ingredients, will return to the world’s beauty capital at the Paris Expo Porte de Versailles, France from 14-16 April 2026. Registration for the event is now officially open.

The show will bring together thousands of cosmetic ingredients suppliers, formulators, R&D professionals and brands eager to shape the future of personal care innovation. As the industry enters what McKinsey[1] describes as a new era of ‘disciplined growth and heightened consumer expectations,’ in-cosmetics Global 2026 will serve as a launchpad for the next wave of ingredient innovations.

With the market forecasted to expand by 5% annually until 2030[2], the event will spotlight how brands can meet growing consumer demand for value, innovation and performance. Amid a shifting economic climate, consumers are increasingly selective, prioritising value for money and trust in product claims. This is prompting three-quarters of beauty executives to prioritise growth through new product development. From premier skincare backed by clinical results to the rise of ‘masstige’ brands, in-cosmetics Global 2026 will reflect the evolving cosmetics industry.

The 2026 edition will introduce new and expanded areas of focus, including nutricosmetics, wellness-driven beauty, sustainable initiatives and contract manufacturing, giving attendees an exclusive look at the trends, ingredients and technologies shaping the future of beauty.

The event team also announces a leadership update. With Event Director Roziani Zulkifli on maternity leave, Andy Mather has taken over as Event Director. Andy brings extensive experience of leading international events across the health and nutrition sectors, to guide in-cosmetics Global through this next exciting chapter.

Andy Mather, Event Director of in-cosmetics Global, said: “The industry is in an exciting period of growth and transformation, and in-cosmetics Global 2026 arrives at a pivotal moment. Consumer needs are evolving rapidly, making cosmetic innovation and science more critical than ever. This is where brands and innovators come together to shape the future of beauty: to connect, collaborate and create the next wave of industry-leading products. We confidently predict that this will be our most expansive, comprehensive show to date, and are really looking forward to sharing what’s in store very soon.”

in-cosmetics Global 2026 will welcome more than 1,000 exhibitors, including 90% of the world’s leading ingredient suppliers such as BASF, Lucas Meyer by Clariant, Ashland, Cargill and Lubrizol, alongside newer players such as Core Biogenesis, FairWild Foundation, Oat Cosmetics and Validated Claim Support. New innovations will be on show throughout with the show also hosting a strong cohort of first-time exhibitors, including Europelab, Palsgaard, Applied StemCell, Pilot Chemical and many more.

in-cosmetics Global 2026 will take place from 14-16 April at the Paris Expo Porte de Versailles, France. For more information or to register to attend, visit the website here.

27 MARCH, AMSTERDAM: in-cosmetics Global has unveiled the highly anticipated shortlist for its 2025 Awards. With just two weeks remaining until the event kicks off in Amsterdam, the Awards, sponsored by Kenvue, features over 50 standout entries competing for 18 awards across 7 categories, selected by a distinguished panel of international industry experts.

This year’s awards honour groundbreaking personal care ingredients and advancements in beauty and cosmetic science. Categories include the Kenvue Trusted Science Award, the Innovation Zone Best Active Ingredient Award, the Innovation Zone Best Functional Ingredient Award, the Green Ingredient Award, and the Rising Star Award. The finalists have demonstrated exceptional creativity and expertise, showcasing the latest trends and innovations in the personal care industry.

Both the Innovation Zone Best Active Ingredient and Innovation Zone Best Functional Ingredient Awards honour the latest ingredients that seamlessly blend science with product features that benefit both manufacturers and end-users, while the Green Ingredient Award in partnership with Ecovia Intelligence recognises companies that have led the way in sustainability, spotlighting ingredients that exemplify this commitment. The Rising Star Award celebrates first-year exhibitors, highlighting their advanced products and ingredients while acknowledging their solution-driven approaches. The Kenvue Trusted Science Award will return once again this year and will celebrate novel ingredients that address important unmet consumer needs, the award is underpinned with socially responsible and sustainable standards and backed by trusted scientific research or clinical data.

Commenting on the shortlist, Roziani Zulkifli, Event Director of in-cosmetics Global, said: “We’re thrilled to unveil this year’s shortlist for the 2025 in-cosmetics Global Awards and extend our sincere thanks to our sponsor, Kenvue, for their continued support. We want to thank our judges who invest significant time into reviewing each entry to be able to shortlist and ultimately crown the leading suppliers and products at the show. This year we are extremely proud to welcome senior R&D professionals to the panel, with representatives from L’Oreal, Rare Beauty, Trinny London, Revlon and Haleon to name a few.

These awards are an important opportunity to celebrate the pioneering innovations and modern ingredients that go into creating the personal care products that shape the industry of tomorrow. Each product entered into the awards is a shining example of the significant advancements shaping the cosmetics industry and their potential to make a lasting impact.

In particular, the Innovation Zone Best Ingredients Awards and the Green Ingredient Award reflect in-cosmetics Global’s commitment to advancing both science and sustainability- key themes that are central to this event. Recognising the industry’s dedication to innovation and excellence across all categories is a cause for celebration. We invite everyone to join us at the awards ceremony for what promises to be a spectacular evening honouring the industry’s biggest achievements over the past year.”

The Make-up and Sensory Bar judging will be announced onsite and will spotlight the newest technologies in colour cosmetics and fragrances. The Sustainable Stand Award winners will also be announced onsite at in-cosmetics Global and will commend the exhibitors who have demonstrated their commitment to reducing their environmental impact.

The in-cosmetics Global Awards and After Party will take place from 18:00-19:30 on Tuesday, 8th April at the event at the RAI, Amsterdam, The Netherlands.

INNOVATION ZONE BEST INGREDIENT AWARD

Shortlisted in the Active Ingredient category are:

• ALGAKTIV – ALGAKTIV® Exometics G
• Ashland – collapeptyl biofunctional
• Croda Beauty Actives – Zenakine
• dsm-firmenich – ETERWELL HAIR
• Evolved By Nature – Activated Silk 8A-⍺
• Givaudan Active Beauty – DandErase
• LipoTrue – Cellaigie
• Lucas Meyer Cosmetics by Clariant – Melicica
• Mibelle Biochemistry – AmelioSense
• Mibelle Biochemistry – PhytoCellTec Exosomes
• NORMACTIVE – ROSECOCKTAIL HC
• ODYCEA – BLUE ALGA
• OQEMA – BlockACNE
• Shanghai Coachchem Technology Co., Ltd. – Anallerg® – NFA
• ROBERTET – Damasty®
• Solabia Group – PRO-LONGEVIA®
• TS-BIOTECH – YouSIA
• Uniproma GmbH – Arelastin P / Arelastin W
• Vytrus Biotech – Clarivine – Fasting for skin longevity

Shortlisted in the Functional Ingredient category are:

• AE CHEMIE, INC – AECOTHICK® GKL
• CALYXIA – CalyCare Gel 100
• Colonial Chemical, Inc – Cola®Quat SME DG
• ERCA Wilmar Cosmetic Ingredients – WILSOL SPF BOOSTER
• Evolved By Nature – Activated Silk Hydrogels
• Galaxy Surfactants Ltd. – Galguard® Prebiotive
• Grant Industries – Gransense TC-55X/C
• IOI Oleo GmbH – SOFTISAN® 650
• Lucas Meyer Cosmetics by Clariant – Pickmulse
• LUCID COLLOIDS LIMITED – CATCOL SF-23 GOLD
• Roquette Beauté – Beauté by Roquette® ST 305
• Symrise – Mindera
• WHITE TIGER GROUND LLC – WTGPhLA Kimchi Filtrate Organic Preservative

KENVUE TRUSTED SCIENCE AWARD

Shortlisted in this category are:

• CRODA Beauty-LUCEANE ASHLEIGH
• Evonik-RHEANCE® D50
• Givaudan Active Beauty-Confidential

GREEN INGREDIENT AWARD

Shortlisted in this category are:

• AAK – LIPEX® SheaLuxe TR
• Agrimer – SeaCALM
• AmphiStar – AmphiCare
• Evolved By Nature – Activated Silk KDF-β
• Givaudan Active Beauty – DandErase
• Lipoid Kosmetik AG – MorinGuard®
• Lubrizol – Sensomer Cassia 115 polymer
• Lucas Meyer Cosmetics by Clariant – Pickmulse
• Lucas Meyer Cosmetics by Clariant – Melicica

RISING STAR AWARD

Shortlisted in this category are:

• Evolved By Nature
• Exolitus
• Gaia Tech AG
• Institute Dr. Schrader
• Labskin Limited
• Mane Kancor Ingredients Pvt Ltd
• Melt&Marble
• NoPalm Ingredients
• Transactiva
• WHITE TIGER GROUND LLC

Leading scientists, brands, and researchers will be part of the in-cosmetics Global educational programme when the event takes place in Amsterdam from 8-10 April this Spring. The programme’s sessions will focus on science, innovation, and sustainability, delivered through trend presentations, technical seminars, scientific panel discussions, and practical lab sessions.

Led by top founders, scientists, and industry leaders, the programme will equip attendees with insights into the latest trends, innovations, and regulations, helping them stay ahead in the competitive cosmetics sector.

The programme is split into a number of different sessions focusing on diverse elements of the industry. These include Marketing Trends presentations, which give attendees access to valuable market intelligence on industry and consumer trends. The Formulation Lab®, sponsored by Brenntag, provides insight into new formulation techniques in a practical, hands-on, fully equipped laboratory.

The Technical Seminars, sponsored by Azelis, explore technologies, specifications and scientific research that support product claims from suppliers’ innovative concepts. The Sustainability Zone Forum & Theatre, sponsored by AAK and curated by the Green Chemist Consultancy, explores novel approaches to sustainable sourcing, eco-friendly formulations, and sustainable certifications. On the final day, the new Testing and Regulatory Forum will address the latest updates in compliance, efficacy testing, and regulatory updates.

Marketing Trends

This year’s marketing trends presentations will provide the very latest insights on cosmetic industry trends, patterns, and intelligence from a host of market-leading analysts, researchers, scientists, marketing experts. Emilie Hood from Euromonitor International will look at ‘Innovation in Personal Care’, focusing on how beauty brands can position their benefits, learn to effectively communicate to consumers and know what’s next from a trends-perspective.

Nikola Matic from Kline + Company will examine how to navigate the challenge of emerging trends, particularly identifying the key issues shaping the industry, their impact on the market and the innovative strategies and solutions that have proven successful in overcoming them. Marc Pissavini, Research Director, Sun Care at Coty Monaco will speak on ‘Photoprotection Methods: The Future of Sun Care’, and how the future of sun care is being transformed by innovative trends that prioritise both health and convenience.

There will also be several panel discussions, debates and fireside chats looking at some of the trending topics in the beauty industry.

Laura Gamboa from Natura Bissé International will participate in a panel discussion titled ‘Embracing Wellness: How Beauty is Being Redefined’, looking at the blurring of lines between the beauty and wellness categories and identifies essential trends beauty brands can’t afford to ignore. Meanwhile, Francis Taloen from Kline will host a panel highlighting future predictions on digital transformation and the era of the connected consumer.

For attendees keen to learn more about dermocosmetics, there will be a debate featuring experts in the field including Selma Carvalho from Galderma, Laura Peslebre and Carine Blondin from Teoxane SA, Dr Kristin Neumann from MyMicrobiome AG, Brian Freedman from Evolved By Nature, Faiza Hussain from NEX Skincare & The Skin Shrink and Romun Leaovitavat from Medico Wellness Co Ltd, who will delve into the science-driven evolution of skincare. From the increasing awareness of skin health to the pivotal role of advanced ingredient selection and rigorous testing, the panel will discuss how the industry is redefining skincare through science and innovation.

Formulation Lab®

The Formulation Lab® will feature a variety of experts giving interactive guidance on formulating for different applications and formats, led by award-winning cosmetic scientist, Lorna Radford. Sponsored by Brenntag and supported by IKA, sessions in the lab will include a look at ‘Deep Hydration Triphasic Hair Serum’, expertly developed to hydrate and smooth hair. Led by Natalie Garwe from Brenntag Holding GmbH, the session will empower participants with the knowledge to create advanced hair care formulations.

Urmi Dhamnaskar from Kobo Products Inc will show participants how to make a fluid, lightweight, high naturality, water-in-oil sunscreen formula using mineral filters from Kobo’s extensive portfolio. Attendees will also learn how to incorporate colour correcting and other visual effects into skin care formulas.

Experts from OQEMA AG will also be on hand to demonstrate how to create liposomes using their simple, robust and resource-friendly formulations. Isaac Adjei Safo and Alisa Kozyrkina will highlight how their Melosome groundbreaking carrier system simplifies the formulation of liposomes without the need for specialised equipment. By using glycine and phospholipids, it effectively transports active ingredients into the skin and is completely natural, skin-friendly, biodegradable and microbially produced.

Technical Seminars

The programme will feature 120 Technical Seminars, sponsored by Azelis, presenting high-level insights on innovative and emerging technologies, specifications, and concepts backed by scientific data to enhance product development strategies.

This year’s seminars will feature experts from Provital who will be unveiling a new endophyte-based active acting at multiple cellular levels for balancing, anti-acne and well-ageing claims; Croda Beauty Actives will share insights on how to reduce premature ageing by improving emotional resilience with  the introduction of an innovative cosmetic ingredient to reduce psychological stress; and Roelmi HPC will showcase a new advanced ingredient, SEIDOTECH LUX, developed using microbial fermentation and created to target eye area revitalisation.

Incospharm Corp will deliver a session about hybrid exosomes as next-gen skincare ingredients, looking particularly at the cosmetic benefits of these ingredients, while Sytheon will examine a revolutionary approach to organic UV filters, alleviating concerns of short and long-term toxicity in humans and significantly reducing environmental impact. Experts from LipoTrue will give a full profile of hyaluronic acid, inspired by marine biotechnology for holistic efficacy, from the surface to the depths of the skin. The team will unveil a breakthrough development, where marine origin meets innovation for visibly renewed and plumped skin.

Sustainability Zone Forum & Theatre

Covering a spectrum from green chemistry and engineering to quantitative metrics that guide design choices and performance measurement, the Sustainability Zone Forum – sponsored by AAK and curated by The Green Chemist Consultancy – has been created to share and discuss new advancements that drive sustainability improvements, and minimise life cycle impact, as well as unmet industry needs.

This year’s Forum will feature high-level speakers, with experts Paula Ospina, Davina Naidoo and Simon Retallack from The Carbon Trust, kicking off day one with a session on ‘Navigating Net Zero: Communicating with Credibility in the Context of the EU Green Claims Directive.’ The interactive discussion will explore research into the net zero targets and plans of the world’s largest beauty companies, and, how by focusing on the carbon footprints of products and communicating transparent, recognisable environmental claims, a company can stand out from its competitors and empower consumers to make informed purchasing decisions.

Javier Arrieta from INABATA France will look at upcycled eco extracts as a sustainable solution for cosmetics, focusing particularly on a groundbreaking microwave-assisted extraction process to create a new range of sustainable high-efficiency upcycled extracts with different levels of hydrating, energising, anti-inflammatory, protecting and antioxidant properties. Erin Hill from the International Collaboration on Cosmetics Safety (ICCS) will speak on how the ICCS is addressing regulatory needs in cosmetics by collaborating with stakeholders, leveraging existing resources, and developing accessible tools for robust animal-free safety assessments. Hannah Melia from Citrine Informatics will show how companies can use AI to reformulate sustainably, highlighting how minimal data can power AI and how the best product experts are using AI to gain insights into chemistry and examine creative ideas before lab testing.

This year’s Sustainability Zone Theatre will feature a series of exciting, informative, and cutting-edge presentations, including a session from Dr Barbara Olioso from The Green Chemist Consultancy looking at the transformative potential of sustainability in cosmetics development, emphasising the importance of eco-design in formulation, ethical sourcing and sustainable packaging. Elena Genesca Pont from AAK will present on ‘Aligning Sustainability and Beauty Trends with a Natural Silicone Alternative’ while Dr Sophie Roelands from AmphiStar will discuss bringing performing and affordable biosurfactants to the market. Marie Ollagnier from Seppic will explore the importance of water efficiency management for a more sustainable future, while Susanne Andersson Hayes from Swedish Algae Factory will look at ‘Harnessing the Oceans Microscopic Armor for Tomorrow’s Technology.’

NEW: Testing & Regulation Forum

The Testing & Regulation Forum, in partnership with Skinobs, will launch its inaugural edition with a keynote session on skin longevity, led by Philippe Papadimitriou from Cosystems. The first half of the day will focus on testing, while the latter half, held in collaboration with the European Federation for Cosmetic Ingredients (EFfCI), a trade association representing European manufacturers of synthetic and natural cosmetic ingredients, will be dedicated to regulation. Informative and educational sessions include insights by Dr José Luis Mullor Sanjosé from Bionos Biotech on ‘Establishing a Skin Microbiome Benchmark for Enhanced Skin Longevity Research.’

Irene Cotogni from Neotron S.p.A will then give a safety and cosmetic allergen analysis of plant based active ingredients while Elisa Esteve and Inma Gamero from Cosmeservice will discuss ‘Beauty and the Law: Key Points to Consider When Selling Internationally in 2025.’

The day will conclude with a regulatory panel discussing how companies can navigate global regulatory challenges from ingredients to end products. Featuring experts including Mojgan Moddaresi from Personal Care Regulatory, Mike Sohn from REACH24H, Andrea Maltagliati from EFfCI AISBL, Nico Shaw Núñez from the CTPA and Sanjana Balani from Potion Inc, the session will delve into key regional regulatory frameworks, ingredient compliance and sustainable packaging solutions. With insights spanning Europe, China, Korea, the UK, India and the Middle East, the discussion will provide a comprehensive overview of market-specific challenges and opportunities.

Roziani Zulkifli, Event Director, in-cosmetics Global commented: “The 2025 in-cosmetics Global education programme promises to be our most dynamic and influential edition yet. Curated by industry experts for industry experts, this year’s programme is focused on three pivotal pillars: innovation, sustainability and science. These core themes are driving our industry forward, and through insightful sessions led by thought leaders, we’re equipping professionals with the insights and tools needed to shape the future of beauty and personal care.”

in-cosmetics Global, presented by headline sponsor, KSM, returns from 8-10 April at the RAI, Amsterdam, The Netherlands. For more information and to register to attend, visit here.

14 NOVEMBER, AMSTERDAM: in-cosmetics Global, the leading global event for personal care ingredients, has announced that the 2025 show will return to the RAI Amsterdam, the Netherlands from 8-10 April next year. Poised to be its most international event yet, the show – presented by KSM-66 Ashwagandha – will host over 1,000 exhibitors showcasing the latest advancements in science, innovation and sustainability to drive the next wave of cosmetic creations.

With the global beauty market projected to reach approximately $580 billion by 2027[1], Europe – along with the USA – remains one of the largest beauty markets[2] worldwide. Despite moderating global inflation in 2023, consumers are adopting a more deliberate purchasing approach to maximise their reduced disposable income. In the current climate, they are seeking value through discounts, social media deals, and ‘deinfluencers’ who highlight overhyped products, leading to a rise in competitively-priced dupes – especially among Generation Z[3].

Helping cosmetics brands and manufacturers navigate evolving needs of beauty consumers, industry leaders like BASF, Lubrizol, Symrise, Lucas Meyer Cosmetics, Givaudan Active Beauty, Ashland, GFC Life Science, Evonik, and Croda will showcase innovations addressing current shifts in the sector.

Plus, new exhibitors from around the world – including Germany, the Netherlands, the USA, Korea, China, and India – will be showcased in a dedicated hall as they aspire to become key players in the international personal care ingredient market.

Addressing evolving market trends and priorities

The event will feature multiple product areas and conference theatres, including the Marketing Trends Theatre, Sustainability Zone, Innovation Zone, Fragrance Zone, Sensory Bar, Make-Up Bar, Technical Seminars, Testing and Regulations Forum, Formulation Lab, and Testing Discovery Pavilion. Each area will spotlight evolving industry priorities, driving the sector forward to formulate products that delight customers and align with their values, drawing upon the best in cosmetic science excellence, pioneering technologies, and sustainability efforts.

This edition, the Marketing Trends Theatre will be organised into three key themes: day one will focus on the European and global market, innovation, and ingredient trends; day two will spotlight key and emerging trends like wellness and dermocosmetics; whilst day three will address the business of beauty and the future of the industry.

The Sustainability Zone, sponsored by AAK, will showcase the latest in green beauty, with sustainable sourcing solutions and eco-friendly formulations shaping the industry’s future. Following its launch last year, the Sustainability Zone Forum – curated by Dr. Barbara Olioso, CEO of The Green Chemist Consultancy and in-cosmetics Global’s Sustainability Advisor – will return in an expanded two-day format on 8–9 April 2025, now located on the show floor to enhance accessibility. The Forum will cover key topics, including regulatory shifts, Life Cycle Analysis (LCA), and sustainable packaging.

Additionally, Symrise, Mibelle Biochemistry, Probiotical and more will offer attendees exclusive insights into key trends impacting the cosmetics sector, such as skin screening and protection, mood-boosting neurocosmetics, and femcare in the R&D Tours.

Exploring innovation, sensory experiences, and testing advancements 

The popular Innovation Zone, sponsored by Ashland, will spotlight state-of-the-art ingredient launches as suppliers showcase their major debuts in Functional and Active ingredients, reflecting the extensive hours and investment behind these innovations. The Mintel Live Demos within the Zone will highlight finished products of key trends and technologies shaping the future of beauty, offering data-driven insights and strategic recommendations.

Additional Zones at in-cosmetics Global 2025 will include the Fragrance Zone, where prestigious fragrance houses, producers, and ingredient distributors will showcase exquisite aromas and fragrances. At the nearby Sensory Bar, attendees can discover transformative sensory experiences through innovative personal care formulations.

Elsewhere, the Make-Up Bar will inspire the next generation of colour cosmetics, featuring novel pigments and formulations for eyeshadows, foundations, nail varnishes, and lip lacquers, all available for safe testing. These interactive spaces are designed for R&D specialists to explore unique sensations and discover technologies and bold colours from exhibitors including Luzi, IFF, Eurofragrance Iberchem S.A.U and MG International Fragrance Company.

New for 2025 is a strengthened focus on developments in testing and regulatory standards, designed to help brands substantiate claims, efficacy and science-backed beauty standards. On day three of the show, the Sustainability Zone Forum will transform into a pop-up Testing and Regulations Forum in partnership with Skinobs, tackling the latest regulatory updates, providing essential insights on product testing, and guiding attendees through the intricacies of policymaking. This will also feature exclusive content on the latest advancements in testing, including specialised sessions on longevity and anti-pollution efficacy. The Testing Discovery Pavilion and Boost Your Test initiatives – also in partnership with Skinobs – will provide a dedicated space to explore these latest testing methodologies.

Additionally, the Technical Seminars provide attendees with free access to explore the latest ingredients and technologies, with sessions that delve into specifications, scientific data and evidence that highlight how suppliers’ innovative concepts can elevate product development strategies. Presentations will feature top suppliers like LipoTrue, Eastman, Vantage Personal Care and Sytheon.

Meanwhile, the Formulation Lab®, sponsored by Brenntag and managed by award-winning cosmetic scientist, Lorna Radford, will give formulators a hands-on experience formulating with new ingredients, enabling them to refine their skills and experiment with emerging techniques.

Roziani Zulkifli, Event Director of in-cosmetics Global, said: “We’re excited to return to the Netherlands next year for in-cosmetics Global 2025. The Dutch, German and Nordic nations represent significant and influential beauty markets and for 2025 we’re particularly excited to deepen our engagement with these important regions.

“As always, science, innovation, and sustainability remain the backbone of the industry, and the event will continue to support Europe’s leadership in cosmetic science. We look forward to showcasing the very best in cosmetic science, with expanded show programmes and fresh opportunities for collaboration.”

in-cosmetics Global, presented by KSM-66 Ashwagandha, returns from 08-10 April 2025 at RAI Amsterdam, The Netherlands. For more information and to register to attend, visit here.

[1] https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report

[2] https://www.ctpa.org.uk/eu-and-worldwide

[3] https://www.euromonitor.com/article/top-trends-shaping-the-beauty-and-personal-care-industry-in-2024

30 SEPTEMBER, LONDON: in-cosmetics Global has today released its new report, Unlocking Potential: Meet the SMEs Driving Innovation in Cosmetics. The report explores the impact and influence that small and medium-sized enterprises (SMEs) are having on a market segment set to generate US$646.20bn this year[1].

Despite the perceived dominance of beauty giants and large corporations in shaping the cosmetics and personal care industry, the SME community, often overlooked, plays a crucial role in upholding and fostering the global sector’s development and growth. According to the British Beauty Council[2], of the 5000+ beauty brands operating in the UK alone, 95% of these are SMEs, generating around £7 billion for the wider economy.

In recent years, SMEs have been widely commended for swiftly adapting to changing consumer and industry-led preferences and trends, serving as incubators for experimentation and creativity, shaping the broader cosmetics landscape. Gathering firsthand insights and experiences from experts in the space, this report delves into the characteristics of SMEs in the industry, key challenges they face in the modern-day beauty and personal care market (such as raw material sourcing and some suppliers’ minimum order quantities), as well as opportunities and predictions for the future.

Pioneering brands and suppliers that have contributed to the report include Elsa Pomès, Co-Founder at Atelier Populaire; Emma Thornton, Founder and Owner at TRUE Skincare; Antti Kamarainen, Market Development Director at Boreal Bioproducts; Frédéric Soudin, Director at Martial Cosmetics; and Michela Pollastri, Strategic Business Unit Manager at Abich.

Commenting on the launch, Roziani Zulkifli, Event Director of in-cosmetics Global, said: “SMEs play a vital role in the industry’s evolution in that they serve niche markets, seek out untapped opportunities, and drive new ways of innovation. The nature of these companies often means they have an ear to the ground when it comes to consumer trends and supplier demands, giving them significant influence in the beauty market.

“Despite the challenges that many face, they continue to demonstrate remarkable resilience and creativity, helping to drive the continuous growth and progression of the industry. This report aims to acknowledge and celebrate these businesses, given their prominence at the show.”

To download the full report, please visit https://www.in-cosmetics.com/global/en-gb/lp/sme-mini-report.html

in-cosmetics Global returns from 8-10 April 2025 at the RAI Amsterdam Convention Centre, Amsterdam, the Netherlands. For more information and to register to attend, visit https://www.in-cosmetics.com/global/en-gb.html

[1] https://www.statista.com/outlook/cmo/beauty-personal-care/worldwide

[2] https://britishbeautycouncil.com/small-business-saturday/

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About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

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