By Covalo

From the surge in hyperpigmentation solutions to the mainstreaming of biotech actives, new data patterns are reshaping the personal care landscape. Explore the signals behind the trends, and what they mean for R&D, sourcing, and sustainability strategies in 2026.

Predicting 2026’s beauty breakthrough through real search behaviour

The cosmetic industry is evolving faster than ever, with new ingredients, actives, and formulations emerging almost daily. But in an era of hype-driven trends, how can brands separate short-lived fads from innovations with staying power?

The answer lies in data-driven insights.

At Covalo, we monitor real-time ingredient searches, formulation interests, and campaign-driven behaviuor across the beauty ecosystem.

By analyzing these patterns, we can better understand what’s trending today and anticipate which ingredients and categories may influence skincare innovation in 2026. By analyzing these patterns, we can identify not only what’s trending today but also which ingredients and categories are likely to shape skincare innovation in 2026.

We’ll explore the top searched ingredients of the last few months, uncover the signals behind sudden spikes versus steady growth, and tie these insights to lessons learned from our campaigns.

Data speaks: The ingredients driving beauty’s next chapter

When it comes to predicting where beauty innovation is heading, ingredient search behaviour offers an unusually clear window into the industry’s mindset. Over the past few months, certain keywords have stood out on Covalo, signalling the actives and benefits that are capturing most attention.

Among the most-searched ingredients we have exosomes (consistently on the top spot since the beginning of summer), retinal, collagen, caffeine, urea, niacinamide and ceramides. Alongside these, there has been a dramatic spike in searches related to hyperpigmentation, which jumped nearly 1.000% in September.

This sudden surge suggests that interest in hyperpigmentation isn’t following a steady, long-term curve, but rather a pattern of even-driven or campaign-influenced attention – possibly linked to seasonal launches, social conversations, or emerging claims around tone correction and photoaging.

In contrast, peptides, like peauforiaᵀᴹ by Core Biogenesis or Cellaigie by LipoTrue, tell a different story. Their steady growth since August reflects consistent, sustained interest. The kind of interest often seen when an ingredient moves from “trending” to “trusted”. Peptides have become quite a powerhouse for skin longevity, barrier reinforcement, and repair, underpinning a new generation of functional anti-ageing formulations.

Together, these patterns highlight the dual nature of today’s beauty innovation landscape: fast-reacting and content-driven on one side, yet steadily grounded in proven, science-based actives on the other.

Trends steering 2026 innovation

If 2025 was the year beauty embraced biotech buzzwords, 2026 will be the year the science actually lands on the shelf. Industry forecasts and ingredient search data point toward a convergence of clinical performance, skin resilience, and transparent sustainability – a new standard where innovation must prove both its efficacy and its ethics.

1 – Biotech becomes everyday beauty

According to Mintel’s 2026 forecast, “Metabolic Beauty” will define next year’s innovation pipeline. Actives such as exosomes, peptides and fermented polysaccharides, are transitioning from niche clinical ingredients to accessible daily skincare.

Covalo’s search data echoes this shift. Steady interest in peptides and continued curiosity around exosomes suggest R&D teams are moving beyond traditional retinoids to explore how cellular communication and regeneration can be optimized. 2026 will reward brands that can translate biotech sophistication into clear, results-driven stories consumers can trust.

2 – Precision care

The sharp surge in hyperpigmentation-related searches reveals a renewed obsession with targeted correction. At the same time, consistent searches for ceramides, niacinamide, and urea show that barrier care remains a bedrock of formulation strategy.

Together, these patterns suggest that skincare in 2026 will be both precise and protective, addressing tone irregularities and visible photoaging while reinforcing the skin’s natural defences.

As seen with Covalo’s longevity campaign, there’s a shift from “anti-ageing” to “longevity” – meaning preserving skin health, boosting resilience and barrier strength rather than just reversing damage. The future of corrective skincare lies in pairing visible transformation with long-term barrier support.

3 – The Blue Shift: From sustainability to accountability

“Blue Beauty” is evolving from a marketing term into a measurable practice. Reports from Cosmetics Design, Vogue, and Covalo’s own data, highlight ocean-safe formulations, traceable marine sourcing, and regenerative seaweed farming as rising expectations for 2026.

Search and formulation data indicate growing interest in marine-derived polysaccharides and algae extracts, confirming that the sea remains one of beauty’s most promising frontiers. In your ingredient story, emphasise provenance, ecosystem impact and traceability. Bring in real supply-chain details and metrics (farmer partnerships, regenerative practices) to reinforce credibility.

Clearly, traceability and circular sourcing are no longer optional, they’re proof points that earn consumer and regulatory trust.

4 – Personalisation meets the senses

Beyond efficacy, next year’s innovation wave will focus on how skincare feels and fits into daily life. Mintel’s “Sensorial Synergy” trend highlights the growing importance of texture, scent, and emotional engagement, while advances in AI are pushing hyper-personalized formulations to mainstream routines.

Search behaviour from brands already hints at this evolution, consumers are ready to explore ingredients that promise not only results but comfort, calm, and pleasure in use.

Turning data into strategy

Identifying a trend is only the first step, the real value lies in how you act on it. The ingredient search patterns and broader forecasts for 2026 highlight an important shift: the beauty industry is no longer driven by inspiration alone, but by interpretation.

Formulators and brands are learning to read signals the way investors read markets, balancing short-term momentum with long-term fundamentals. A sudden surge in “hyperpigmentation”, for instance, might point to a marketing opportunity or an emerging need for new brightening actives. In contrast, the steady climb of peptides or ceramides shows where R&D investments will continue to pay off over time.

The industry’s most forward-thinking players are already combining market data, search behaviour, and sustainability metrics to guide early-stage innovation. By treating ingredient data as a predictive tool, beauty brands can move from reactive formulation to proactive creation.

Conclusion – Reading the signals of 2026

As the data shows, 2026 won’t be defined by a single “it” ingredient, but by a new mindset shaping how industry approaches formulation. The next generation of beauty will blend biotechnology and biology, precision and protection, science and sustainability. All guided by a deeper understanding of what consumers truly value: proof, purpose, and performance.

Behind every spike in search interest lies a story of curiosity, innovation, and opportunity. Some peaks hint at short-term buzz. Others, like the steady rise of barrier-strengthening and longevity actives, signal where lasting investment is headed. The brands that can read these shifts early and act decisively will set the pace for the year ahead.

Stay ahead of the curve and explore Covalo’s trend filters to track ingredient movements in real time, and uncover the signals shaping skincare’s future.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

Stress has become one of the most significant and defining health challenges of our time, impacting millions of people worldwide. It affects not only mental well-being but also shows up as physical fatigue and skin issues.

The connection between stress and skin health involves disrupting the skin’s barrier function, which can lead to increased sensitivity. It affects the microbiome, which triggers inflammation that can exacerbate various skin conditions, such as acne, eczema, and psoriasis. Furthermore, chronic stress accelerates the aging process.

Historically, the beauty industry focused on external appearances. However, in recent years, there has been a shift toward viewing beauty as an integral part of overall health and well-being. As a result, the industry is now looking to wellness, especially stress-related skin issues.

The wellness trend has affected the cosmetic industry not just with holistic claims but also by creating a new avenue to prove the neurocosmetic effects of the active ingredients.

These new ingredients are crafted to interact between the nervous system and the skin. Their efficacy has been demonstrated through advanced biochemical assays and in-vivo clinical studies, providing a scientific foundation for their use. This scientific backing allows the industry to understand more how the textures and feelings actually work together.

Let’s delve into some of the unique activities that have been released in this space and their unique testing methods.

New ingredient innovation is addressing this not just with “calming” claims but by demonstrating measurable effects on clinical trials. Let’s have a look at some examples and creative way of clinical trials they have done for the proof.

Lubrizol – Oxylance

• What it is: A botanical extract from Ligustrum lucidum.
• Mechanism: Inspired by Tibetan populations thriving in low-oxygen environments, Oxylance mimics this adaptation by upregulating HIF-1α and downregulating HIF-2α, improving oxygenation in skin cells.
• Testing methodology:

◦ In vivo: 84 women tested a mist with 2% Oxylance versus placebo over 28 days. A third control group did a yoga session without product.

◦ Measurements: Oxy-hemoglobin levels (skin oxygen), skin glow via high-resolution photography, wrinkle depth via 3D microtopography, and emotional wellbeing using facial recognition software.

• Results: Comparable improvement to yoga—better skin oxygen, glow, reduced wrinkles (up to 68% reduction in crow’s feet), and increased feelings of happiness.

Seppic – Sepibliss Feel

• What it is: A coriander seed oil extract , marketed as “the feel-good soothing ingredient.”
• Mechanism: Protects “happiness molecules” like oxytocin and β-endorphins, while reducing nitric oxide linked to oxidative stress.
• Testing methodology:

◦ In vitro: Demonstrated +34% β-endorphin production, +11% oxytocin release, and +81% neuronal extension in stressed skin cell models.

◦ In vivo: Double-blind study with 62 volunteers (ages 22–55, sensitive/dry skin). Applied twice daily for 28 days. Self-reported wellbeing and emotional comfort analysed by neuroscientists.

• Results: Volunteers using Sepibliss reported significantly more positive emotional descriptors (comfort, nourishing, soothing) than placebo. Self-evaluation confirmed higher wellbeing.

Vytrus Biotech – Kannabia Sense

• What it is: A sativa seed extract ,designed to act on the skin–microbiome–brain axis.
• Mechanism: Stimulates oxytocin release in keratinocytes via microbiome modulation, enhancing both skin and emotional wellbeing.
• Testing methodology:

◦ Sensory evaluation: Volunteers reported stronger “connection and balance” sensations versus control formulations.

• Results: Positioned as a “microbiome–oxytocin enhancer,” linking skincare directly to social and emotional wellness.

What surprises me is the method of testing these ingredients that has been used for proof. Each of them is unique in the way it demonstrates its efficacy.

It is great to see new testing methods being developed. This is such a new area, and I am sure we will see much ground-breaking information in this specific field, as ultimately we are all serving an industry focused on helping people feel better in their skin.

The diversity and collaboration within the cosmetic industry are truly unique. I would love to see more collaboration, especially with neuroscientists working more closely with cosmetic chemists to develop innovative formulations that genuinely target the mind–body connection.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The start of the year presents an opportunity for the cosmetics and personal care industry to reflect on past innovations, identify new gaps and cultivate fresh ideas.

Product innovation refers to developing new or significantly improved products to meet market demands, address existing problems or create entirely new markets.

According to the Beauty and Personal Care Products Market Size, Share and Trend Analysis Report (2023), global sales in this sector are projected to reach $937.1 billion by 2030, with a CAGR of 7.7%.

It is a critical driver of business growth and competitive advantage, where consumer preferences and scientific and technological advancements are constantly evolving.

Yet, as consumer preferences continue to evolve, product innovations must also adapt – not only to meet these demands but also to address the pressing challenges of rapid innovation cycles, product oversaturation, consumer fatigue and the environmental toll of overconsumption.

Multi-functional Products

The skincare sector in particular is witnessing a key transition towards multi-functional products favouring efficacy and substantiation, efficiency over complexity, driven by busy lifestyles and a desire to reduce environmental impact.
Multi-functional products are developed to address multiple concerns and/or provide multiple benefits within a single formulation. Examples include:

• A moisturiser that hydrates, brightens and protects against UV damage.
• A serum that combines anti-ageing, anti-inflammatory and skin-brightening properties.
• A cleanser with exfoliating and moisturising capabilities.

Why It Matters in Skincare

• Efficiency: Saves time by reducing the number of steps in a routine.
• Convenience: Combines multiple benefits in one product.
• Sustainability: Reduces overconsumption, packaging waste and resource usage.

These products are reshaping product innovation and influencing purchasing behaviours by offering thoughtful and purposeful solutions.

According to Credence Research (2023), the global market for functional cosmetics, including multi-functional skincare, is projected to grow to $68.1 billion by 2032, reflecting a CAGR of 3.06%. Similarly, the hybrid makeup market, which includes products offering skincare benefits alongside cosmetic functions, is expected to grow at a CAGR of 6.1% by 2030 (Grand View Research, 2023).

Despite the rapid pace of product launches, these figures underscore a notable consumer shift – people want fewer products that do more. For formulators and manufacturers, there is a clear opportunity to drive innovation by developing impactful products that withstand the test of time. Incorporating compatible ingredients into a single formulation demonstrates how multi-functional solutions can deliver both efficacy and convenience.

Challenges in Rethinking Innovation

While the advantages of multi-functional products are obvious, they present both opportunities and challenges for formulators and manufacturers, requiring careful consideration of various factors:

• Ingredient Compatibility

Combining multiple active ingredients into one stable and effective formulation is a complex task, requiring pH balancing and delivery optimisation to maintain stability and efficacy.

• Consumer Expectations

Consumers have raised the bar for communication and are digitally informed, they expect content that is fast, relevant and authentically will keep them engaged and coming back for more. Formulators and manufacturers alike are encouraged to communicate the science behind their multi-functional products, avoiding unsubstantiated claims.

• Advanced Technologies

Delivery systems can enhance the performance of combined actives. These systems ensure that each active ingredient retains its potency and targets the skin effectively.

• Sustainability

True innovation also means considering the entire product lifecycle. From sourcing sustainable raw materials to incorporating eco-friendly packaging, every step should reflect a commitment to environmental responsibility.

Despite these challenges, several strategies can help formulators and manufacturers deliver impactful innovations.

Solutions: Key Elements for Success

1. Synergistic Ingredient Combinations

Successful multi-functional products rely on synergistic ingredient pairings.

For example:

• Niacinamide and Peptides: Working together, these ingredients boost the skin’s barrier function and support skin longevity.
• Hyaluronic Acid and Ceramides: This combination delivers intense hydration and reinforces the skin’s natural barrier, effectively addressing dryness.

2. Advanced Delivery Systems

Technological advancements can allow formulators to combine ingredients delivering protective benefits without compromising stability. They allow formulators to use fewer raw materials with higher yields, minimising environmental impact while maximising product effectiveness.

3. Sustainability at the Core

Brands can reduce their environmental footprint by utilising refillable packaging to minimise waste and incorporating biodegradable materials into both packaging and product design. This approach has the potential to lower raw material usage, shipping costs and development expenses by streamlining ingredient selection and considering the entire product lifecycle of a product from its foundation.

Marketing Opportunities

• Ingredient combinations such as exfoliating acids and antioxidants demonstrate the growing demand for multi-functional products by refining pores, brightening skin and providing hydration. A single formulation can also tackle elasticity, pigmentation and overall skin health, making it even more appealing to consumers.

• Target demographics like millennials make up a significant proportion of the population in many countries around the world and prioritise products with substantiated claims and long-term benefits.

Rethinking product innovation is an essential strategy for staying competitive in today’s cosmetic and personal care landscape. Multi-functional, multi-tasking skincare offers a clear pathway to address consumer demands for simplicity, efficacy and sustainability while reducing environmental impact.

By adopting advanced technologies or methods of delivery, prioritising sustainability and focusing on ingredient synergy, formulators and manufacturers can shape a future where innovation aligns with values.

Now is the perfect moment to rethink product innovation that resonates with consumers and redefines industry standards.

References:

1. Credence Research. (2023). Functional Cosmetics Market Growth.
2. Grand View Research. (2023). Hybrid Makeup Market Report.
3. Harris Williams. (2023). Consumer Spending Trends in Beauty.
4. Ainapure, A. (2023). Beauty and Personal Care Products Market Size, Share and Trend Analysis Report

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The desire to slow down the ageing process and maintain youthful, radiant skin has driven the global demand for anti-ageing products for decades. From creams and serums to advanced dermatological treatments, the cosmetic industry has seen an explosion of products claiming to reverse or delay the effects of ageing.

One of the most exciting developments in this field is the emergence of senolytics, a class of compounds originally studied in longevity science for their potential to improve overall health and delay age-related decline.

What are senolytics?

Senolytics are compounds that specifically target and eliminate senescent cells, often referred to as “zombie cells.” These dysfunctional cells stop dividing but remain metabolically active, releasing harmful inflammatory signals that accelerate aging process, disrupt surrounding tissue and contributing to visible skin issues like wrinkles, decreased elasticity, and uneven skin tone. By clearing these cells, senolytics help restore balance, rejuvenating the skin from the inside out.

How do senolytics work in skincare?

Senolytics in cosmetics represent a significant departure from traditional approaches to anti-ageing skincare.

While most conventional products focus on hydration, collagen stimulation, or antioxidant protection – which target the skin’s surface or just beneath it – senolytics go deeper, addressing aging at its core.

Senolytics target the source of chronic skin ageing by clearing senescent cells. By eliminating these aged cells, they reduce inflammation and allow healthier cells to thrive, creating an optimal environment for skin regeneration. The result is enhanced cellular renewal, with skin’s natural repair mechanisms functioning more effectively.

Moreover, removing senescent cells reduces the pro-inflammatory cytokines they secrete, calming the skin and potentially reducing redness or irritation.
Incorporating senolytics into skincare products requires advanced formulation techniques to ensure their stability, efficacy, and safe delivery.

These powerful compounds can be effectively utilized in various types of skincare formulations. For example, they can be included in anti-ageing serums that target fine lines, wrinkles, and sagging skin, helping to restore a more youthful appearance.

Senolytics can also be incorporated into brightening treatments aimed at reducing uneven skin tone and enhancing the skin’s natural radiance. Additionally, they are valuable in recovery products, designed to calm inflammation and support sensitive skin, helping to maintain overall skin health and balance.

Examples of senolytics in cosmetic products

The potential benefits of senolytics have not gone unnoticed by the cosmetic industry, and several brands are beginning to explore their use in skincare formulations.

While the field is still developing, certain natural senolytic ingredients are gaining popularity:

• Quercetin – a flavonoid found in fruits, vegetables, and plants. Quercetin has gained attention for its senolytic properties. It works by targeting and eliminating senescent cells, making it an attractive ingredient in anti-ageing serums and creams.

• Fisetin – another flavonoid with senolytic activity. Fisetin has been shown to reduce signs of ageing in animal studies and is being explored for inclusion in cosmetic formulations aimed at improving skin health and appearance.

• Natural extracts and botanicals – several natural ingredients (grape extract, alpine willowherb, green tea extract, pomegranate extract, etc.) are being tested for their potential senolytic effects. These plant-based ingredients are valued for their ability to promote skin rejuvenation by supporting cellular renewal and combating oxidative stress, offering promise as complementary components in advanced anti-aging formulations.

Why should brands consider senolytics?

As consumers become more educated about skincare, they demand solutions that go beyond surface-level results. Senolytics align perfectly with this trend, offering a unique opportunity for brands to stand out with a scientifically advanced, research-backed approach to anti-ageing.

The demand for sustainable beauty products is also on the rise, and some natural compounds fit within this trend, offering an eco-friendly alternative to synthetic ingredients. By incorporating senolytics into their product lines, brands can appeal to a growing base of consumers seeking both efficacy and sustainability.

Future directions

While research on senolytics is still in its early stages, its implications for skincare are vast. As science progresses, we may see the development of combination therapies, where senolytics are paired with other powerful ingredients, such as retinoids, peptides, and antioxidants, to create a comprehensive approach to skin rejuvenation. These synergistic formulations could deliver more effective anti-aging benefits compared to standalone products.

Customization of skincare routines may also become more common, with personalized products tailored to individual skin concerns and ageing patterns. The growing understanding of cellular senescence and its impact on ageing will likely lead to more personalized skincare treatments.
Products may be developed to target the specific types of senescent cells present in an individual’s skin, enhancing the effectiveness of anti-aging solutions.

Beyond combating the visible signs of ageing, senolytics could offer solutions for other skin conditions associated with inflammation and cellular dysfunction, such as hyperpigmentation and chronic sensitivity. This expanding scope underscores the potential of senolytics to transform not only anti-ageing strategies but also broader aspects of skin health and care.

Senolytics represent an exciting frontier in the cosmetic industry, offering a novel and scientifically-backed approach to combat ageing. By targeting and eliminating senescent cells, these compounds have the potential to transform the way we think about skincare and anti-ageing.

As research progresses and more products incorporate senolytic ingredients, consumers can look forward to more effective, long-term solutions for maintaining youthful, glowing skin. With their ability to reduce inflammation, promote skin regeneration, and boost collagen production, senolytics could very well become the next big thing in the quest for age-defying beauty.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, has announced its full agenda for 2024, specially curated to welcome APAC’s best R&D scientists, creators and innovators.

Taking place on 5-7 November at BITEC in Bangkok, Thailand, the show will revolve around four key themes – science, innovation, trends, and community – shaping the programme as it serves as a catalyst for the industry’s future movements.

The 2024 edition will showcase the largest exhibitor participation in the event’s 15-year history, reflecting the growth of the industry in Asia, which is projected to reach $253.1 billion this year, 40% of the global market . Last year, the Asia Pacific region accounted for nearly a third (32%) of the global beauty and personal care market, led by its top four countries: China, Japan, India, and South Korea.

As these markets continue to rise in global influence, the event will feature strong representation from APAC, with over 200 of the 600 exhibitors introducing their innovations, and over 80 keynote sessions dedicated to exploring key themes within these regions.

Shanghai-based global ingredient supplier, COSROMA®, will present its Cosroma® FFJ-004, a nearly colourless and odourless solvent, moisturiser, and solubiliser which locks in skin moisture and reduces trans-epidermal water loss.

Jingkun Chemistry Company, a leading manufacturer for guar derivative products headquartered in Kunshan, will exhibit its guar derivatives for skincare and haircare, whilst KingPowder, one of the leading Chinese manufacturers of raw materials for colour cosmetics and skincare will showcase its array of products from its organic pigment pre-dispersion and surface treated pigments to its wet stripping boron nitride.

Tokyo-based Nikko Chemicals will introduce two new products: CC-880, a rice ball-shaped, 100% natural carbon-sourced powder that improves texture, prevents make-up breakdown, and eliminates sticky skin and Mineral UV filter dispersions. The dispersions offer high UV-blocking with enhanced transparency by controlling the particle size of TiO2 and ZnO.

Meanwhile, Osaka-based SEIWA KASEI will present Amitose 3LGA, a ceramide and glutathione booster; Vistanol GDHR-Pure, featuring botanical lanolin; and Promois WR-CAQ, an anti-frizz rice protein, amongst others. TriBeaute, known for developing unique active ingredients for skincare, haircare, and nutrition, will showcase Wasabi Flavone, an anti-ageing ingredient, derived from the wasabi leaf extract (Wasabia japonica), which targets dandruff, scalp redness, and sebum while promoting hair growth.

Representing the K-Beauty industry, Humanchem Inc, will highlight several innovations, including HUSIL SILICA, a high-purity spherical silica powder; SNOW SAPPHIRE, a synthetic sapphire powder ideal for makeup and pearl pigments; and EXPHERE, a cross-linked polymethylmethacrylate powder. South Korea’s SUNFINE GLOBAL, will display its key product lines; the SunPEP Series, a collection of high-efficiency peptides designed to address fine lines, wrinkles, and other signs of ageing, and the Sunsorb/UVsol Series, featuring advanced sunscreen agents for cutting-edge protection against harmful UV rays.

Other exhibitors from the APAC region, such as Moksha, Ajinomoto, Gway Cosmetics, Hermosa Naturals Co., Ltd., and Ikeda Corporation, will be joined by global companies including Actichem from France, Mibelle  Biochemistry from Switzerland, Henry Lamotte Oils GmbH from Germany, Moellhausen from Italy, and many others.

Over 130 companies making their debut at the event will include AGRANA, an Austrian industrial group with global operations in fruit, starch, and sugar; Bernardi Group, a French producer of natural raw materials with sites in over eight countries; and CIDOLS, a specialty ester chemical manufacturer focusing on emollients and emulsifiers.

Introducing the Cosmetic Conference

This year marks the inaugural Cosmetic Conference, a new initiative in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by dsm-firmenich. Running from 5-6 November, the Conference will bring together leading R&D experts from around the world to explore the latest advancements in high-level cosmetic science.

Featuring expert keynote speakers from L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8, and more, the two-day event will focus on btechnical topics, including the microbiome, pigmentation, AI, and the role of beauty in ageing skin, catering specifically to scientific experts and industry leaders.

At the Conference, Perry Romanowski, Chair of Education at IFSCC and Vice President of Element 44 Inc. (USA), will lead the opening session, ‘The future of beauty: how AI will affect cosmetic chemists and formulation.’ Romanowski, widely regarded as an industry authority with broad expertise across multiple areas, and the public face of The Beauty Brains – a group of chemists with over forty years of combined experience at major cosmetics companies like Procter & Gamble, Unilever, and Alberto Culver – will investigate how AI is revolutionising cosmetic formulation, shaping marketing narratives, and transforming ingredient research. He will also present ‘Haircare formulations: is innovation still possible?’ examining the latest advancements in haircare through historical examples and modern techniques.

Dr. Tarun Chopra, Director, Advanced Research at L’Oréal, will discuss ‘Microbiome sciences: from knowledge to effective dermo-cosmetic solutions,’ offering a comprehensive exploration of the challenges and opportunities presented by microbiome science in the cosmetic industry. His presentation will delve into the ecosystem of the skin microbiome, how it evolves over time, and how it interacts intimately with our skin’s biology and clinical condition.

Also at the Cosmetic Conference will be Tomo Osawa, Regional Asia Pacific Innovation Centre Director at Shiseido, who will deliver a presentation on ‘The power of beauty effect: well-being of the elderly.’ With Japan’s status as the country with the highest proportion of elderly citizens and the anticipated acceleration of ageing across Asia, Osawa will look into the profound impact of beauty on both physical and mental well-being in ageing populations.

In a separate session, Osawa will also address, ‘The power of beauty effect: well-being of people with skin concerns’, presenting research on how beauty interventions can significantly improve the wellbeing of individuals facing severe skin issues.

Tomorrow’s market trends

The Marketing Trends Theatre will boast 18 sessions on topics such as 2025 global beauty trends, AI’s impact on the personal care industry, sustainability, and ingredient trends in Asia, with insights from leaders at Mintel, Euromonitor, The K Beauty Science, Kline, Fashion Snoops, Innate Motion, Asia Cosme Lab, and more.

As AI plays an increasingly significant role in the beauty industry, driving innovation and change, Yann Chilvers, Founder and Co-CEO of Covalo, will delve into how AI is transforming the personal care sector in his session ‘10 ways AI is changing the personal care industry’. He will explore its impact on revolutionising work processes, redefining industry standards, and addressing skilled labour shortages.

Another of the most anticipated trends at the show will be the evolving perspective on ageing, with a growing emphasis on embracing the natural process and challenging unfair and unrealistic beauty standards.

According to Mintel’s 2024 APAC Beauty and Personal Care report , 24% of Chinese women aged 18-24 believe beauty brands often portray unattainable female images. In Japan, there is a notable shift towards accepting ageing while still valuing youthful looks, while South East Asia is addressing both the needs of older populations and educating younger consumers on healthy ageing.

Addressing this growing theme, Cilla Henriette, Business Humanizer and Partner at Innate Motion, will present her talk, ‘The meaning of ageing across life stages,’ investigating how the perception of ageing has shifted over time, noting that while ageing was once associated with turning 40, discussions about procedures like Botox are now emerging as early as one’s 20s. Henriette will explain how the highlights and challenges experienced at different life stages significantly shape our evolving understanding of ageing.

Additionally, Arpapat Boonrod, Ph.D., Managing Director Client, TH and Head of Growth SEA at Kantar, will present the session titled, ‘Beauty trend Thailand: the new, the old, and the future,’ offering insights into how Thailand is redefining beauty standards to celebrate “ageing with grace”.

Other sessions will focus on emerging trends, offering attendees valuable insights and a comprehensive, future-gazing outlook at both current and upcoming developments. Pierre Zolghadri, Senior Business Development Manager for Asia-Pacific & the Middle East at Kline, will host a session, ‘Emerging trends and market dynamics of personal care ingredients in Asia’ providing an in-depth analysis of these key markets.

Mallory Huron, Director of Beauty & Wellness at Fashion Snoops, will discuss ‘Top wellness trends influencing the beauty market’, while KinShen Chan, Principal Beauty and Personal Care Analyst at Mintel, will talk about critical trends to monitor now and in the future in his session, ‘2025 global beauty and personal care trends’.

Expertise in every corner

This year, the Innovation Zone, sponsored by Mibelle Biochemistry, will feature over 100 new ingredients from the likes of Ten Co., Ltd, Special Chemicals, and more. Demonstrating an array of both functional and active ingredients – all of which have been launched within the last eight months – visitors can explore, test and experience these advancements firsthand. Spotlighted ingredients will be entered into the prestigious in-cosmetics Asia Awards.

Elsewhere, the Formulation Lab, presented in association with Shieling Laboratories, supported by Namsiang as well as equipment partner IKA, will offer attendees a chance to enhance and perfect formulation skills in an interactive environment. Experts from Clariant, Ashland, Nikko Chemicals, Innospec, and more will lead laboratory sessions with hands-on instructions in formulation techniques, with a particular focus on UV and suncare products, including encapsulated filters for ultra-light sunscreens with high UV protection.

The Technical Seminars are crafted for personal care creators and R&D, offering highly advanced insights into new ingredients and technology from companies like dsm-firmenich, LipoTrue, Mibelle Biochemistry, Hallstar Beauty, Gattefossé Asia Pacific, and ICHIMARU PHARCOS. The sessions will provide a deep dive into personal care ingredients, with a focus on key trends such as glass skin, peptides, fragrance ingredients, and exosomes.

Notable sessions include Ryutaro Matsubayashi from SEIWA KASEI, who will address TikTok’s “glass skin” trend in his presentation, ‘How to get glass skin without make-up: increasing inner ceramide & glutathione.’Julie Droux from Lucas Meyer Cosmetics by Clariant will explore ‘A new era of peptides: a natural cyclic peptide with retinol-like properties,’ highlighting the growing global market for retinol-based cosmetics and the stability benefits of cyclic peptides.

Additionally, Dr. Fred Zülli from Mibelle Biochemistry will present his session titled, ‘Exosomes: structure, function, and cosmetic application,’ discussing the role of exosomes in cell communication and their emerging applications in regenerative medicine and anti-ageing cosmetics.

Another key session, ‘From traditional to sustainable – tailored solutions for effective preservation,’ will be led by Dr. Adrian Cheong from LANXESS. Cheong will explore the range of LANXESS’ preservatives options and how they can be tailored to meet different formulation needs.

Shining a light on skin protection

in-cosmetics Asia’s ‘Spotlight On‘ returns with a new emphasis on the rapidly growing global trend of Skin Screen, divided into four key subcategories: skin protection (SPF, blue light, anti-pollution), skin repair and healing (anti-inflammatory), skin support and maintenance (microbiome, probiotics, vitamins), and skin change and alteration (anti-ageing, lightening, brightening).

As the importance of protecting skin from UV rays and cancer risks gains momentum, this trend continues to rise, driven by increasing rates of skin conditions like acne, allergic reactions, and dermatitis. Mintel’s 2024 report highlights that the surge in skin issues has led to a boom in products marketed as sensitive skin-tested and noncomedogenic, with new launches targeting specific concerns like redness and acne.

Claims for sensitive skin-friendly products rose from 26% to 35% between 2021 and 2023, while the percentage of Chinese consumers reporting sensitive skin increased from 35% in 2021to 41% in 2022, remaining steady through 2024. Additionally, the report reveals over half of Thai consumers (52%) describe their facial skin as sensitive, with elevated air pollution driving interest in skin protection and sensitive skin treatments.

Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will introduce their latest advancements in anti-inflammatory products, microbiome support, probiotics, skin lightening, blue light therapy, and more, through the dedicated Spotlight On seminars. All formulated ingredients on show will compete in the prestigious in-cosmetics Asia Awards.

9 Faces of the APAC Beauty Industry

Brand new this year, in-cosmetics Asia introduces the inaugural 9 Faces of the APAC Beauty Industry 2024 initiative, celebrating professionals who have made significant contributions to the region’s personal care industry. The initiative aims to highlight the remarkable individuals driving innovation and success in the Asia Pacific beauty sector, including R&D professionals, scientists, innovators, and role models.

The 9 Faces will be selected by an expert judging panel including Dr. Oliver Hofmann, Technical Advisor of in-cosmetics Asia, Dr. Kilala Tilaar, CEO of Martha Tilaar Group, and Dr. Awanthi De Silva, Innovation Manager at Vitex Pharmaceuticals. Winners will receive a certificate, recognition, and will be honoured at the in-cosmetics Asia Awards.

The in-cosmetics Asia Awards celebrate the most innovative ingredients from the Innovation Zone and Spotlight On categories. Judged by a panel of international R&D experts, the awards recognise standout ingredients launched in the last eight months of the show. This year’s ceremony will be held on 5 November at 17:15.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “in-cosmetics Asia is a celebration of all things personal care. It’s where the entire industry comes together to share, inspire, and showcase the latest and greatest innovations not just from the APAC region but across the globe. This year, we’re pleased to announce we will have our largest group of exhibitors ever, making it one of the most exciting events we’ve seen. With new additions like The Cosmetic Conference, offered free to all R&D professionals in the APAC community, we’re elevating our educational and networking opportunities to an entirely new level.”

For more information and to register, visit the in-cosmetics Asia website here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.

For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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16 JULY, BANGKOK: in-cosmetics Asia has announced the debut of The Cosmetic Conference, in association with The International Federation of Societies of Cosmetic Scientists (IFSCC) and sponsored by dsm-firmenich.

The free-to-attend Conference will deliver a schedule of highly technical, scientific-led talks from expert speakers from L’Oréal to Shiseido, A*Star Skin Research Labs, Formulae 8 and Shieling Laboratories. The two-day Conference (5-6 Nov) will bring together scientists and R&D experts from diverse disciplines during the in-cosmetics Asia event held from 5-7 November 2024 at BITEC, Bangkok.

Set against the backdrop of a booming beauty and personal care market in Asia Pacific projected to reach US$253.10bn in revenue this year, the must-attend Cosmetic Conference will delve into pressing and emerging trends in cosmetic science, such as the microbiome, pigmentation, the power of beauty for ageing skin, and more, elevating in-cosmetics Asia’s educational offering like never before.

It will unite six leading experts from across the globe, fostering collaboration and innovation for brand leaders through pure, unbiased, and independent scientific content. Additionally, with over 650 exhibitors from various regions, in-cosmetics Asia 2024 will be the largest gathering in the show’s 15-year history, highlighting its truly international appeal and significance.

What’s AI got to do with it?

As AI and virtual reality become integral to the beauty industry, the Cosmetic Conference will explore the impact of artificial intelligence (AI) on the cosmetics market, valued at $3.22 billion in 2022 and predicted to reach $15.75 billion by 2031 .

Bringing this to life at the show, industry expert Perry Romanowski, Chair of Education, IFSCC & Vice President, Element 44 INC, will discuss how AI is reshaping cosmetic formulation in the Conference’s opening session, The future of beauty: How AI will affect cosmetic chemists and formulation. Romanowski will deliver insights into how AI is being used to prop up marketing stories and impacting ingredient research and formulation processes.

Additionally, Romanowski will examine the latest advancements in haircare, exploring product innovation through historical examples and modern techniques in the session, Haircare formulations – is innovation still possible? on day two of the Conference.

Quality of life

Addressing the rise of ‘cosmetic camouflaging’ and other solution-focused trends, Tomo Osawa, Regional Asia Pacific Innovation Centre Director, Shiseido, will share insights on “The Power of Beauty” effect – Well-being of the elderly. With Japan boasting the highest proportion of elderly citizens in the world, Asian countries will also see ageing accelerate in the future. In this presentation, Osawa will highlight the impact of beauty on physical and mental functions in ageing populations.

In his other presentation on “The Power of Beauty” effect, Mr Osawa  will introduce the influence of the power of beauty on the well-being of people with deep skin concerns.

Fact over fiction

With misinformation rampant and editing apps distorting reality on social media, a key theme of the Conference will be to help formulators identify false information. Danilo Lambino, Founder and Director of Formulae 8 Pty Ltd, as well as an Inventor, Cosmetics Formulator, Visual Artist, and Beauty Technology Entrepreneur, will deliver a two-part presentation under the theme, Making smart ingredient choices for new product development.

In part one, Lambino will delve into the significance of choosing the right ingredients by emphasising the need for accurate and trustworthy ingredient information. Meanwhile, part two will see the emphasis placed on the importance of fact-checking and verification as essential tools to make informed and intelligent ingredient choices.

Microbiome Magic

According to the Skin Microbiome in Healthy Ageing (SMiHA) Network , around 50% of the UK population suffer from microbiome-associated skin complaints annually, such as eczema, psoriasis, rosacea, or acne.

At this year’s in-cosmetics Asia and Conference, the microbiome and its role in skin barrier function and health will be a focal point. Dr. Tarun Chopra, Director of Advanced Research at L’Oréal Singapore, will lead sessions on Microbiome Sciences: From knowledge to effective dermo-cosmetic solutions and Understanding and managing skin tone and pigmentary disorders.

Additionally, Dr. Thomas Dawson, Deputy Executive Director, A*Star Skin Research Labs, will host a masterclass on Microbe/Host interaction on human skin: The importance of lipids in skin health. Attendees will learn about the crucial role of lipids in skin health whilst, in his second presentation, he will address the metabolic regulation of the anagen hair follicle.

Elsewhere, Dermatological and Medical Consultant, Dr. Romun Leaovitavat, will lead an insightful discussion on Unlocking the essence of skin-ageing: Morphology, skin barrier and function. This session will introduce Conference attendees to the underlying cellular characteristics of skin-ageing and senescence-associated skin phenotype and will leave delegates with a solid understanding of how to fight ageing.

Slapping on the SPF

Suncare remains a hot category in beauty and personal care, with global suncare product values projected to grow by 4% annually until 2028 .

Driven by the surging popularity of outdoor activities and heightened awareness of UVA and UVB radiation risks, sunscreen brands are innovating their formulas to cater to specific markets. For instance, China’s sunscreen market is expanding rapidly, outstripping the overall beauty sector’s growth. Brands are responding with sensitive-skin friendly, alcohol-free options, and products that provide blue-light protection with integrated skincare benefits .

Delivering a session on this pressing topic, Dr. Oliver Hofmann, Official Technical Advisor, in-cosmetics Asia & Technical Director, Shieling Laboratories, will present What is SPF, how does it work and is there more to consider for effective protection? outlining key insights on achieving adequate protection without merely chasing high SPF numbers.

Commenting on the new Cosmetic Conference, Robert McPherson, Presidium member, IFSCC, said: “Collaboration between in-cosmetics Asia and the IFSCC makes total sense, as we complement each other perfectly. With over 16,000 members worldwide, the IFSCC is dedicated to advancing cosmetic research and fostering innovation. Joining forces allows us to provide unique insights and cutting-edge information to showcase the latest developments in our field. This partnership is a testament to our shared commitment to drive the industry forward through collaboration and mutual support.”

Sarah Gibson, Event Director at in-cosmetics Asia, stated: “The APAC region is experiencing a pivotal moment as the beauty industry celebrates one of its most successful years on record. With Asian beauty making significant inroads into Western markets, it’s crucial for the sector to influence this market dominance. We encourage the industry to join us at the Cosmetic Conference for an inspiring, free-to-attend programme that promises to expand the frontiers of cosmetic science and technology, offering unparalleled opportunities for networking, learning, and growth. in-cosmetics Asia is known for the quality of its educational content, and with this new addition, we are keen to ensure science is accessible to all like never before.”

The full Cosmetic Conference programme, including the speaker biographies and abstracts, are available on the in-cosmetics Asia website here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

PRESS OFFICE CONTACT
Olivia Evans / Frankie Banton
in-cosmetics@stormcom.co.uk
+44 (0)20 7240 2444

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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What makes a consumer decide: yes, this is the skincare/haircare product I need! While much has been said about consumer psychology in general, there are some behaviours specific to the beauty consumer you’ll need to be aware of to pique their interest and turn that into a purchase.

The needs-benefits concept of cosmetic product development has been the feature of so many other available articles, this blog will instead look at some of the other behaviours that are crucial to captivating the often-immeasurable aspects of the beauty consumers’ purchasing habits, essential to draw them into their first or repeat purchases.

The generation gap of beauty consumers

It goes without saying the younger generation (those below the age of 40, generally speaking), use social media and technology more, with a startling number of Generation-Z making purchasing decisions based on digital interactions for products they don’t need yet!

Read tips on how to create a viral skincare trend here. Both Gen-Y and Gen-Z spend a lot of time on their devices, particularly on Snapchat and Tik-Tok, and are subject to believing and following the skin and haircare products used by celebrities and influencers. Their drive to purchase is based on recommendations or reviews more than a cosmetic brand’s direct marketing, and they are more likely to purchase a product before trying it based on their online experiences.

There are mixed interactions and abilities of the more mature generations (again, generally speaking, those aged 40 and above). While some members of these groups are very socially active, there are also a significant proportion who are not.

You will always have your early adapters in any age group, and those first responders are typically impacted by celebrity endorsements online; however, there are not many ‘influencers’ in this older category.

This consumer is more likely to purchase from a cosmetic brands’ advertising, and can often recall the celebrity used in major brand campaigns. They will also be very influenced by a friend’s recommendation, rather than an influencer. Being used to the days of testers, samples, and guidance by staff in stores, this age group will often prefer to touch, feel or smell a product before purchasing.

This ‘generation gap’ is incredibly important when you think about how you want to attract the specific demographic of your beauty consumer and keep them brand loyal.

The psychology reaction of the beauty consumer

Regardless of how consumers obtain their cosmetic products, their initial reactions to a physical product are largely the same. Beauty consumers will most commonly:

• smell a product first. This causes an initial reaction toward the product, so make sure your skincare or haircare formula smells the way your target market expects or prefers. This can include the need for it to be unfragranced, which is increasingly popular for sensitive skin and hair care formulas.
• then touch and apply a small amount of product. Generally, this will be a swipe of product commonly applied to the back of their hand. In the case of hair care, this will commonly be to their fingertips or palm. Even consumers purchasing colour cosmetics for their face will typically apply a small amount to the back of their hand first! Since this is very common consumer behaviour, make sure the product is visibly appealing as they will apply and then inspect it closely.
• next, they’ll let their emotions and senses tell them how they feel about a product. A good part of this can be captivated by the aroma (first step) and touch (second step). Equally important is the emotion the product induces based on its sensory aspects. For example, if it feels particularly cooling or soothing in those first few moments; or if it has a lasting emolliency a few minutes or longer after application (perceived as unwanted greasiness in younger skin types, or as desirable hydration in mature skin types).

These initial reactions happen within mere seconds of a consumers first exposure to a skin or haircare product. For the younger consumer, it will often be after they have purchased the product (or via a mailed-out product sample); for mature consumers, it will usually be instore before they purchase the product.

The psychology of beauty consumer loyalty

Everyday consumers are bombarded with a myriad of skin and haircare advertisements, messages and recommendations. Those utilising social media – of all ages – are typically exposed to even more. How do you get your consumers to stay brand loyal despite all the noise?

Whilst key psychological factors described above can draw your consumer to the product and help cross that final barrier to purchase, a cosmetic brand builds its strength and long-term sales from brand loyalty. This translates as… results!

Consumers will readily complain to friends (and online) about a cosmetic product not performing the way it promised, so make sure you not only have evidence to support marketing claims, but that your cosmetic product actually delivers. Brand loyalty can also be achieved by making sure your cosmetic product outperforms your closest competitors, as they will be the product options your consumer may be considering next (or have previously tried).

Translating beauty consumer psychology into cosmetic developments

So, what does the psychology of the beauty consumer mean to cosmetic formulation development? Here is a brief summary:

• consider how the generation gap will impact your marketing approaches and consumer exposures before purchase.
• ensure the cosmetic formulas have the right aromatic appeal, desired aesthetics and pleasing sensory on first application.
• make sure the cosmetic formula delivers on its promises – your marketing claims – both made directly and as statements by influencers.
• remember to research and meet the needs-benefits aspects of your demographic.

Speak with your suppliers and visit your nearest in-cosmetics exhibition to find the cosmetic ingredients that will appeal to the psychology of skin or haircare consumer – you really will see the difference in the cosmetic brands bottom line.

Happy formulating!

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Cosmetics New Zealand recently hosted an AI Bootcamp facilitated by Frances Valentine of AcademyEX in Auckland, NZ.

This AI Bootcamp was like opening a door to a new dimension where technology meets personal care.

The attendees hailing from different corners of the personal care industry (brand owners, product designers, cosmetic chemists, manufacturing, sales and marketing), gathered with one common goal: to explore the realms of artificial intelligence and its potential to revolutionize our field.

Imagine a tool that not only complements your work but also propels it into new realms of creativity and efficiency.

That’s AI for you in the personal care industry.

It’s not just another tech buzzword; it’s a game-changer that is rapidly transforming how we approach everything from product development to customer interaction.

For starters, the art of working with AI is a skill within itself. Knowing how to communicate with this technology, to ‘prompt’ it effectively, is crucial.

We learned that the more precise and informative our prompts, the better AI can serve our needs. And yes, there’s such a thing as ‘prompt engineers’ – specialists who craft these inquiries to perfection, ensuring that the outcome is as close to our vision as possible.

During the Bootcamp, we dived into various applications of AI, from generating stunning visuals for presentations and product pitches to creating sophisticated logo designs.

The versatility of AI was on full display as we explored its use in content creation, packaging, and even mockup imagery. Our imaginations ran wild as we witnessed product designs coming to life before our eyes.

For the cosmetic chemist it extends to the very heart of product creation – the formulations.

By inputting a list of ingredients from a favourite product, AI can suggest alternative ingredients, formulations, and manufacturing methods. It’s not just a tool for replication; it’s a starting point for innovation, a springboard for creativity that propels us to invent and explore.

As a product designer, AI opens a new frontier for market research. It enables us to craft accurate product briefs and identify target markets with a precision that was once out of reach.

The potential for personalization is vast, with AI’s advanced analytics paving the way for products that truly reflect individual consumer needs and desires.

If you’re a chemist, you can leverage the synergy between science and sales more effectively.

By entering the ingredient details into an AI system, you can request a consumer-friendly narrative of your product. This will provide the marketing team with a clear and precise understanding of what they are advertising.

For research and development, using AI provides a platform for precise and targeted information, looking for ways to formulate something innovative with only a few known ingredients, or asking AI to suggest ingredients or a formulation that can do x, y, z for x amount of time in x environment or x target market. Again, providing a starting point.

There is also an AI for packaging and brand creation, bringing a visual opportunity to your client when you are presenting new product development or Brand creation.

Manufacturing and supply chain management is where AI stands as a pillar of transformation, bringing about optimized production planning, inventory control, and even predictive maintenance.

This technological leap doesn’t signal a reduction in human roles; rather, it reallocates our efforts towards more strategic, impactful work, elevating the quality of jobs and encouraging the development of new skills.

AI in the personal care and beauty industry isn’t about replacing humans; it’s about enriching our capabilities.

It’s a collaborative effort that promises to lead us toward unmatched innovation, efficiency, and personalization.

As we step forward, we’re not just adopting new technology; we’re embracing a future where AI and human creativity merge to redefine beauty and personal care.

In this image, the focus is on the consumer experience in a modern retail setting, where a customer is selecting & purchasing a skincare product. The innovative development process involving AI is subtly referenced through digital displays or interactive kiosks in the store, providing a backdrop that hints at the technology’s role in product creation. The scene emphasizes the consumer’s interaction with the product and the technology-enhanced experience.

If you don’t know where to start, start here:

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Feeling inspired to see ingredients and trends in action?

Then why not visit one of the in-cosmetics events around the world?

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in-cosmetics Global, the leading global event for personal care ingredients, will make its grand return to France from 16-18 April 2024, promising to be one of the most impressive shows yet. The exhibition, taking place at the Paris Expo Porte de Versailles, will welcome over 12,500 attendees from across the world, offering unparalleled networking opportunities, cutting-edge product showcases, and speaker sessions that will shape the future of the industry and unlock the beauty trends of tomorrow.

Each year, the highly anticipated event celebrates the crème de la crème of cosmetic science and enables the personal care ingredient community to collaborate, network, learn, and inspire in one central place. The 2024 edition will once again welcome more than 900 leading personal care ingredient suppliers, including notable industry players BASF, Lubrizol, Ashland, Symrise, Provital, Vytrus, and headline sponsor, KSM.

Among the key exhibitors bringing their expertise to the forefront will be first-time exhibitors and niche suppliers looking to expand their reach and networks, including Biocogent LLC, CPC Scientific, Exolab Italia, The Regulatory Company, and more.

An array of country-specific pavilions will also be at the event, which serve as dedicated spaces that unite suppliers offering diverse products but share a common geographical origin. This year, attendees can expect to meet a host of suppliers from France, UK, Spain, Brazil, South Africa, Indonesia, Peru, and China.

Parisian panache

Holding the crown as the world’s beauty capital, France has long been synonymous with elegance, innovation, and quality. Returning to the City of Lights, in-cosmetics Global 2024 will focus on native suppliers and companies to explore the country’s strong influence on the market.

Attendees will have the opportunity to connect with over 150 French exhibitors, discover exclusive product launches, and gain insights into the cultural customs shaping beauty. Among those showcasing their innovations and savoir-faire will be manufacturer, Givaudan, which will exhibit a selection of its most innovative new releases including its B-Lightyl dark spot eraser crafted by marine biotechnology, Chronoglow, its active ingredient powered by artificial intelligence to mimic botanical epigenetic mechanisms, and Mangixyl, a microbiome-friendly ingredient that targets oily skin through sebum regulation.

Greentech S.A. will also showcase its ACNILYS® oily skin and microbiota regulator and HEBELYS®, an advanced biotechnological active ingredient designed to address the skin and emotional needs of women over the age of 50.

Imerys Talc Europe, COSMOLIFE, Lavollée SA, and Stepan Europe will be just some of the other native companies uniting in Paris to highlight France’s pivotal role in shaping the cosmetics landscape.

Innovating tomorrow’s beauty, today

At the heart of the beauty industry lies scientific excellence and innovation, which is where in-cosmetics Global is strategically positioned to serve as a focal point for those within the sector to stay ahead of the game. The 2024 edition will once again be a hub for knowledge exchange and innovation, welcoming attendees to the Innovation Zone, Technical Seminars, Formulation Lab®, R&D Tours, and the Testing, Regulation & Lab Zone.

Over 150 new and recently launched personal care ingredients from every corner of the globe will be launched at the Innovation Zone, specifically curated to enable cosmetic scientists and R&D professionals to identify new active and functional ingredients that will inspire future formulations. All ingredients displayed in this Zone are entered into the prestigious Innovation Zone Best Ingredient Awards, moderated by an expert-led panel, and announced at the awards ceremony. Entry submissions to the Zone close on 27 February 2024.

The show’s immensely popular Technical Seminars are designed to offer in-depth insights into the latest personal care technologies and their specifications. As the name suggests, the Seminars place strong emphasis on technological and scientific evidence, ensuring attendees leave with a solid and substantiated knowledge base gleaned from some of the best ingredient suppliers in the industry. Over 90 seminars will be held over the three days across three theatres and operate on a first-come, first-serve basis.

The Formulation Lab® sessions offer hands-on, interactive experiences in formulation techniques and practices, specifically tailored for research and development (R&D) and lab staff from cosmetic and contract manufacturers, private labels, and indie brands. Pre-registration is required to join its sessions, such as ‘Bare skin therapy – formulate this sustainable cream with us’ delivered by sponsor, Brenntag GmbH’s Lena Hansen, Innovation and Application Specialist – Beauty and Personal Care EMEA and ‘How to easily enhance a minimalist formula?’ with Lucas Meyer Cosmetics. Sessions at this year’s event will also be delivered by Univar Solutions, IOI Oleo GmbH, Nouryon, Bloomage Biotechnology Corporation, and others.

The expert-guided R&D Tours, sponsored by Mibelle Biochemistry, Probiotical, and Symrise, will take participants to selected exhibitor stands relevant to the tour’s theme, offering firsthand exposure to innovations and trends shaping the cosmetics landscape.

Other Zones located across the show floor include the Fragrance Zone, which will welcome prestigious fragrance houses, producers, and distributors of extracts and ingredients. The Testing, Regulation & Lab Zone, in partnership with Skinobs, will offer innovative solutions to ensure the safety, stability, and shelf-life of products. The adjoining Boost Your Test area, providing in-vitro, in-vivo, and device cosmetic testing, will also welcome attendees to submit interactive, educational materials that captivate and educate.

Even greener practices

With its unwavering commitment to sustainability, the show will focus on championing a more eco-conscious industry by providing a pivotal platform for driving positive change. Following the resounding success of last year, the Sustainability Zone, in partnership with The Green Chemist Consultancy, promises to help and inspire suppliers and manufacturers on their journey towards becoming more sustainable.

New for this year will be the Sustainability Zone Forum, a one-day programme that delves deeper into practices that companies are employing throughout the lifecycle of cosmetic products, as well as the interconnection with various stakeholders engaged in the entire value chain. From carbon neutrality, circular/closed loop production, and the use of data and artificial intelligence (AI) to regulatory updates and life cycle assessments (LCAs), the Forum will host leaders in this space who will share and discuss new advancements that can help achieve sustainability improvements and minimize environmental impact.

Offshoot features include the Sustainability Display and Presentation Theatre, sponsored by AAK, and the Sustainability Pavilion, powered by Farmforce.

Trends of tomorrow

The Marketing Trends Theatre will invite personal care professionals and enthusiasts to delve into a world of market-leading presentations and panel discussions on the latest trends, breakthroughs, and regulations shaping the industry.

The carefully curated collection of sessions will unlock the future of beauty and provide a holistic view of the market. Discussions will cover the latest trends in the field of psychodermatology, which recognises the intricate link between our mental well-being and the health of our skin and hair, as well as next-gen beauty tech, hyper-personalisation, and the omnichannel journey. Further sessions will cover circular beauty, beauty sleep and circadian rhythm skincare, male grooming trends, and more.

Roziani Zulkifli, Event Director, in-cosmetics Global, said: “With France’s flair and influence on the global industry, the 2024 edition will be a pivotal moment for the beauty community to take note of the cutting-edge trends and foster direct connections with the very experts shaping the future of personal care ingredients.

“The event will not only celebrate the very best in cosmetic science, but also serve as a centralised place for the community to collaborate, network, learn, and inspire. We look forward to unveiling the full event programme soon, and once again, providing a platform for the sector to unite with the heart of Paris serving as the very fitting backdrop.”

in-cosmetics Global, powered by KSM, returns from 16-18 April 2024 at the Porte de Versailles, Paris. For more information and to register to attend, click here. 

For more information on this year’s exhibitors, visit the Exhibitor Directory

Premier Sponsor

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Indie brands now make up about 20% of the total beauty business and they continue to grow.  They are changing the way the industry functions and are very consumer responsive. We know that for every one that survives, there are many who don’t.  McKinsey puts the success rate at 20%. Not great…..

It’s a long, expensive journey with many obstacles scattered along the way. I tell brands it will cost twice what they imagine and require twice the time they think. Yet brands continue to try.  Our industry always makes room for an innovative, fresh approach from a focused, smart brand that ticks all the boxes.

Unique Selling Propositions require discipline. Sorting out distribution (and distributors)–DTC, bricks and mortar, Amazon–is nothing short of a nightmare.

Innovative marketing is critical and often the unexpected and unplanned are the default. (A TikTok viral video is never on the calendar…)

After many years of working with small brands (some who survived and some who didn’t), I have a list of must-do’s.  They shift and change from time to time, based on the consumer and the market place, but here’s my latest collection of what start-ups and young brands must do to launch, survive and thrive.

The Young Group’s 6 points to follow and remember:

Innovation

Fresh and new, but not unfamiliar. Innovation can happen in marketing, community building, product format, dispensing systems, AI, distribution and many other places. There is a fine line between new and compelling and requiring an entire re-education for the consumer. Never a good thing!

Holistic

Holistic and wholistic: your earth, your body, your soul. They all need care and maintenance. Table stakes, no news here. Consumers expect a focus on ingredients, manufacturing and package sustainability. They expect brands to think about beauty inside and out. They expect brands to have a healthy, thoughtful, conscientious approach with their marketing.

Invest in Science

STEM: science not mythology. Proof not hyperbole. Transparency and traceability. No smoke and mirrors. Those days are over. Consumers are savvy, smart and well-informed. Ninety percent of shopping is done with the right side of our brains, but the left side wants reality and facts. Published, peer-reviewed clinical trials are increasingly important. Science based companies received two and a half times more funding last year than their non-science counterparts.

Freedom of expression

The changing face of beauty. It’s here to stay. There are no more rules. Do it your way. Complete freedom of expression is the consumer mindset. There are no more stereotypes and archetypes, no right or wrong. Everyone plays. Everyone has a seat at the table.

Perfect your USP

Unique Selling Proposition (USP): Consistent and disciplined messaging, communication and visuals. Find that USP and stick with it. Take it slowly. Be thoughtful. Sounds so simple, but it never is. Target one consumer, not an entire demographic or cohort. If the brand can’t identify and define its target audience, how will the consumer recognize him/her self in that message?

Create a Brand Culture

Brand culture is critical. Politics. Socio-economic factors.

Unavoidable. Consumers expect brands to take a stand, like it or not. The days of brands aiming for neutrality or staying under the political radar are over.  Be prepared; be frank; be transparent and be proud.

Just the start of go-to-market

This is only the beginning of the go-to-market journey. There are plenty of balls to juggle and mistakes to be made along the way. Above all, the founder must love the process (the journey), find energy in every door that is slammed in his/her face and believe in the quest, while maintaining a grip on reality.

A good team helps.  It can’t all be done alone, nor should it. Sometimes founders have a tough time with that concept. You may not be able to afford a complete GPS, but a small roadmap will be a great comfort and allow you a brief night’s sleep from time to time.

The majority of the small brands I’ve worked with will testify the journey is worth the effort: blood, sweat, tears and of course, financial investment. We’re lucky to be in an industry that remains robust, relevant and full of creative and generous people.

Bring on the indie brands…they’re changing the industry!

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