The global Beauty & Personal Care market is a highly diverse ecosystem, shaped by the racial, cultural, and socioeconomic heterogeneity of consumers in each region. Factors such as skin phototype, hair morphology, climatic conditions, cultural practices, and aesthetic perceptions generate differentiated cosmetic needs, driving the development of specific categories, formulations, and rituals.

The cosmetics market is one of the most dynamic in the global economy. Several reports indicate that it will be worth approximately US $380 billion in 2026, with a projected value of US $560 billion by 2032 and a CAGR of 6.64% for this period.

The Asia-Pacific region is the largest, accounting for approximately 39% of the total market. It is followed by Europe with 26%, the United States with 22%, Latin America with 9%, and the Middle East and Africa with 4%.

As a result of this diversity, market growth is not uniform: each region leads in different categories and generates its own trends. Asia Pacific stands out for its innovation in skincare and preventative routines, Europe for its dermocosmetics and scientific approach, and North America for its inclusivity, personalization, and clean beauty.

Latin America, meanwhile, is experiencing dynamic growth in fragrances, hair care, and body care, influenced by ethnic diversity, climate, and a strong sensory culture, while the Middle East and Africa are showing increasing sophistication in hair care and products adapted to skin with high environmental exposure.

These local realities are progressively converging, redefining global standards of innovation, inclusivity, and cultural relevance. These are some of the main trends projected for 2026:

The seventh sense: Recent research suggests that humans can detect objects hidden under sand or other materials without directly touching them – a skill called remote touch, which could be our seventh sense. This new sense would join the five classic senses: touch, hearing, sight, taste, and smell, and the sixth, proprioception (which allows the brain to know the position of body parts without using sight).

The research indicates that humans could perceive an object before seeing or touching it. In the near future, we will see innovations in tactile concepts based on these findings, opening the door to new sensory experiences in skincare and makeup.

Freeze-Dried beauty: We will see a boom in freeze-dried formats like powders and tablets that are activated with water. These formats are ideal for travel, subscriptions, and situations where small storage spaces and easy transport are needed.

Biobots: These are bio-inspired or biohybrid systems that combine biological components, such as cells, enzymes, or naturally derived materials, with engineering and biotechnology principles to perform specific functions in a controlled manner.

Their development has been driven by advances in synthetic biology, nanotechnology, and materials science. In skincare, they represent an emerging innovation with the potential to transform how cosmetic actives are delivered.

Their application will allow for more precise and targeted release of key ingredients into the skin, responding to stimuli such as pH, temperature, or skin condition. This could improve the efficacy of anti-aging, repairing, or soothing actives, optimizing their action and reducing the amount of ingredient required.

Hair essences: This is a growing trend in Korea: the expansion of facial essences concept into hair care. We’ll see traditional skincare mechanisms like cica, soothing, and calming adapted to soothe scalp irritation and treat hair loss.

From glass skin to glass hair: In 2026, we’ll see this trend expand into hair care, but at a deeper level than just shine. This concept pays greater attention to scalp health, including microbiome balance and hair barrier repair.

Atypical inspirations: Niche perfumery in 2026 will be marked by atypical inspirations from ingredients that challenge traditional olfactory codes and respond to the search for more emotional and authentic sensory experiences.

Notes inspired by mineral materials, smoke, metallic accords and synthetic metal molecules, damp earth, hot stone, sea salt, fermented beverages, herbal infusions, smell of toast, electricity, hot oatmeal, green coffee, plant-based leather, pet-inspired accords, croissant, and rice, among others, will gain prominence.

Less is more beauty: Long, multi-step routines are about to evolve. We’ll start seeing fewer-step, but smarter options, thanks to multifunctional products. Evidence of multifunctional effectiveness will drive innovation in the development of new, shorter routines. All-in-one is the new black.

Premiumization of oral care: There is a growing consumer demand for premium oral care products, including high-quality materials, formulas with new benefits, and high-end design aesthetics. The goal is to enhance daily hygiene routines with new benefits and claims. This trend represents a significant opportunity for innovation in our industry.

Glitchy beauty: Pinterest presents this trend as one of the key protagonists for 2026. It represents an aesthetic and cultural movement that merges traditional luxury and glamour with digital, imperfect, and disruptive elements inspired by technological “glitches” (visual errors such as distortions, broken pixels, and interferences).

In cosmetics, this trend will manifest through irregular metallic finishes and fractured chrome effects, holographic, pixelated, or iridescent surfaces, contrasts between polished skin and unexpected graphic details, and the use of neon hues, silver tones, electric violets, and digital reflections. Additionally, it will feature looks that blur the boundaries between the real and the virtual, evoking an image that appears ‘interrupted.’

 Cloud dancer: Pantone has selected the soft white “Cloud Dancer” as the Colour of the Year 2026. This gentle white is characterized by its understated presence and its contribution to visual calm. The shade, described as balanced and light, appears within a broader cultural context where designers and creatives are re-evaluating the role of clarity, simplicity, and spatial stillness.

This is a colour that will be highly valued in environments that support reflection and measured creativity rather than constant acceleration, and it is sure to inspire disruptive concepts in fragrances, makeup, and skincare.

Pre/post skincare: Minimally invasive aesthetic treatments (lasers, peels, energy devices, injectables) are driving a range of products designed to prepare, repair, and strengthen the skin barrier, as well as reduce inflammation. In 2026, we will see a boom in pre/post-procedure aesthetic kits and new co-creation concepts with clinics and aesthetic centres.

2026 brings countless expectations, but it will also lead us to reflect on the fact that youth is not static; it is nurtured, enjoyed, and transformed. Innovation will be measured not only by evidence and technology – AI, personalization, biochemical breakthroughs – but also by the ability to generate trust, emotional well-being, and relevant rituals in the consumer’s real life.

In a context of saturation, the brands that will win are those that simplify without trivializing and that combine scientific rigour with cultural sensitivity. As Madonna said some years ago, “Reinvention is how I stay alive.” In 2026, that decision will be guided by knowledge, authenticity, and purpose.

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Then why not visit one of the in-cosmetics events around the world?

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Over 80, more style: the new map of senior cosmetics. At this age, numbers are a thing of the past. The beauty of longevity is not a niche: it can become established as the new focus of the category.

Today’s 80-plus consumer who buys cosmetics is not the same as a decade ago. They value autonomy and dignity, seeking products that give them back control over their daily routine, simplify fine tasks (such as opening a bottle or applying foundation), and prevent cognitive fatigue.

Their relationship with beauty is deeply emotional – they want to look good to feel good, to connect with their history, their identity, and their social circle.

In many cases, they share decisions with family members or caregivers; they are drawn to classic shades, comfortable textures, and familiar scents, while also willing to try tangible innovations that include ergonomic applicators and hybrid formulations.

80+ represents a significant market opportunity. The world’s population is ageing significantly and the global number of births continues to fall.

At the same time, those over 80 are the fastest-growing group: this population is expected to triple between 2020 and 2050, rising from approximately 137 million to 425 million.

The global fertility rate continues to decline; by 2025, it is estimated to be between 2.3 and 2.4 children per woman, a figure below the population replacement level and reflecting a sustained trend toward fewer births.

These demographic changes reflect a clear trend: fewer births and a population that not only lives longer but is aging at an increasing rate, posing global challenges in sectors such as healthcare, pensions, social care, and, of course, beauty and cosmetics.

This consumer is motivated by three aspects of cosmetic products: First, functional wellness, which should ensure less tightness, greater skin comfort, and easy-to-style hair. The second aspect is related to safety, eye hygiene, a low risk of irritation, and easy label reading and benefits. Finally, the skin in this segment has specific needs. It is thinner and drier, with a fragile skin barrier, and is more sensitive to strong fragrances.

People also experience decreased visual acuity, high-porosity hair, and more dehydrated lips. They seek concrete, visible solutions, not vague promises. This is a consumer with high purchasing power.

Skin age 80+ presents specific needs. The barrier function is more fragile due to decreased lipid synthesis and shorter ceramide lifespans. TWEL, xerosis, and microcracks increase.

There is also a major proportion in senescent cells. Skin pH also tends to rise to around 6, which generates an imbalance in hydration mechanisms. There is less sebum production. The DEJ appears flatter, which is reflected in greater sagging and slower repair. The microbiome shows a notable decrease in diversity. Below, we will look at some of the most interesting trends in this segment.

24/7 pro-barrier and pro-comfort cosmetics

The main objective of skincare products in this category is to repair and seal. We see a boom in long-chain ceramides, cholesterol, fatty acids, hemisqualane, squalane, and film-forming polysaccharides as key players. We’re seeing occlusive creams and balms with an elegant sensorial appeal. Skin layering also presents an opportunity in this segment.

Smart active ingredients for very mature skin

Cosmetic chemistry is surprising us with a boom in next-generation, microencapsulated, slow-release retinoids. It’s also important to consider peptides that stimulate anchoring fibers, such as laminin and collagen IV, and botanical antioxidants rich in polyphenols. The “clinical yet gentle” claim is beginning to trend for this age group. Peptides focused on translucency benefits are also gaining relevance. Skin tolerance is emerging as one of the most important benefits of this trend.

Relipidization

This is the process of restoring and replenishing the skin’s natural lipids (ceramides, fatty acids, and cholesterol) that form part of the skin barrier. Relipidization seeks to restore lipid balance, returning flexibility, softness, and resilience. The benefits include reduced transepidermal water loss (TEWL), greater resistance to irritation, a softer and more elastic skin texture, a feeling of comfort, and reduced tightness, among others.

“Low-effort” textures and inclusive application tools

In makeup, we’re seeing wide-tipped pencils and sticks, non-slip grips, large buttons, high-contrast labels, and soft-press droppers. Mascaras with curved, self-adjusting brushes, eyeliners with a support stop for unsteady pulses, and wide-diffusion hairsprays to cover silvery roots without smudging.

There’s a boom in minimalist applicators and clean refills. Click-on caps and magnetic closures open easily. We’re witnessing the rise of universal design. Senior-friendly packaging is the new black.

Scalp health and grey hair treatment

We’re seeing rituals that begin at the scalp – oil-free serums with traditional active ingredients like panthenol, niacinamide and pre/postbiotics; creamy, low-lathering shampoos; ultra-gentle conditioners; and silver grey illuminators that neutralize yellow without over-drying. We’re going to see a boom in scalp essence formats. Claims of improved optical density and volumetric fibres will be a trend.

Microbiome and precision eye and lip care

We’re seeing new formats of periocular balms with elastic polymers that don’t migrate to the eye, and “water-lock” lipsticks with prebiotic/postbiotic active ingredients that reduce lip skin reactivity. In the coming months, we’ll see a rise in the “peri-zone care” concept (products for eyelids, corners of the mouth, and lip contour).

Accessible Technology – Practical AI and “senior-first” AR

New AI-powered skin tone assistants trained on very mature skin (pores, creases, translucency) and kiosks with physical buttons, large font, and audio guidance. Augmented reality with “highlight mode” and fewer steps; voice-activated expiration reminders; short video manuals and large subtitles. Accessible AI must address the issue of how cosmetics incorporate this population group in a hyperconnected world, where, despite not being native speakers of this trend, they feel included.

Ethical repositioning – messages of autonomy, not age

There is a very interesting development in marketing for this segment, with campaigns showcasing active and diverse people 80+; narratives of “expert care” instead of “radical anti-aging”. Co-creation with geriatricians/dermatologists to boost credibility presents a significant opportunity.

We are also seeing educational campaigns by local micro-influencers (grandmothers who create them), with a family focus and cultural respect.

Inclusive, sustainable, and refillable packaging

Lightweight, non-slip containers with magnetic openings and short-turn caps. High-contrast labels, step-by-step pictograms, and optional Braille. Click-in refills that do not require force. Large travel kits (not miniature ones that may be inoperable).

Acidic design (pH≈4) to retrain the barrier

There are scientific publications related to the goal of normalizing the elevated pH of mature skin, which is between 5.5 and 6, with gels that have a pH close to 4. The goal is to improve barrier integrity and the cohesion of the stratum corneum. There is great potential in the development of new skincare active ingredients that help reverse the high skin pH in mature skin.

How to win with the 80+ consumer in 2025

It’s important to consider wide grips, high contrast, pictogram instructions, audio, and large print. Promise less and deliver more: immediate relief + cumulative benefit (e.g., barrier today, firmness in 8 weeks).

Simplify the equation, with useful 2-3-step routines and “morning/evening” kits. Innovation is needed in tolerance testing for very mature skin, and in communication that celebrates autonomy.

Forever young = full beauty. Those who understand that the 80+ age group seeks comfort, control, and recognition – and translate this into sensorial formulas, accessible technology, and universal design – will lead the market with offerings that honour the past and embrace the present.

The most important thing is to reflect the vitality that the moments lived bring together because true beauty is illuminated by experience. If youth is a gift, age is a work of art. As Elizabeth Taylor said: “Wrinkles simply show where smiles have been.”

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

The Well-Ageing Conference featuring speakers from L’Oréal and Amorepacific will be taking place at in-cosmetics Asia oin Bangkok on 5 November. Find our more here.

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Recent reports indicate that inclusive beauty brands are experiencing growth rates 1.5 times faster than less inclusive brands, indicating a strong market preference for diversity and inclusion. These have ceased to be promotional labels and have become essential pillars of structural change in beauty, fashion, and cosmetics. While the representation of different skin tones, sizes, and genders has gained ground in the last decade, new emerging trends go far beyond the conventional. We are heading toward a future where neurodivergence, molecular personalization, cyborg aesthetics, and multisensory inclusion will redefine what it means to be truly inclusive. Below, we look at some of the most interesting trends in our industry.

Neurodiversity in product and experience design: One of the most disruptive trends in 2025 is the emergence of products designed for neurodivergent people, that is, people who may have autism, ADHD, dyslexia, or sensory hypersensitivity. According to an April 2025 article in Vogue, luxury brands are developing cosmetic lines with fragrance-free formulas, applicators with very soft tactile stimulus, and textures specially designed to avoid sensory overload. We will also see this trend in the shopping experience: quiet environments, physical stores with non-intrusive lighting, and apps with simplified navigation. Inclusive design is no longer limited to physical accessibility but extends to the cognitive and emotional world.

Biochemical diversity: A few years ago, we experienced the boom in genderless makeup. Now, the trend is toward cosmetics designed explicitly for diverse hormonal profiles. According to a recent May 2025 issue of Business of Fashion, brands are launching products tailored to the hormonal variations present in transgender and non-binary people, which requires a deep understanding of the context and biochemical needs of the skin in these cases.

Multisensory inclusion – texture, sound, and sensory accessibility: Multisensory beauty represents a massive opportunity for innovation in our industry. A recent Allure publication indicates that the future cosmetics will look good and be designed to generate tactile and sonic sensations tailored to different sensitivities. We see very interesting examples in the market, such as lipsticks with low-frequency vibrations for people with hypoesthesia or brushes that generate a tactile buzz to guide people with visual impairments. Even eyeshadow palettes are being created that emit sounds when touched, helping to identify shades through hearing.

Cyborg aestheticism and transhumanist inclusion: On the fringes of inclusion, trends are developing that might seem bizarre but are gaining followers among diverse communities, such as queer and transhumanist. According to a Vogue publication from April this year, designers like Hyeon Lim in South Korea and collectives like MetaFlesh in Berlin are exploring makeup designed for robotic prosthetics, artificial skin, or electronic surfaces. In the market, we are seeing the fusion of technologies from other industries with cosmetics, such as the integration of LED circuits, microdevices that react to emotions, and body temperature-activated makeup to create new cosmetic concepts.

Black Dandyism: Aesthetic and Cultural Reclamation. Black dandyism has re-emerged as a powerful expression of identity and cultural resistance. This movement, which combines classic elegance with the self-affirmation of Blackness, was the central theme of the 2025 Met Gala, titled “Superfine: Tailoring Black Style”. Designers and artists have reinterpreted this aesthetic, highlighting the importance of representation and diversity in contemporary fashion. This trend is inspiring new cosmetic concepts.

Transition cosmetics: An emerging but profoundly relevant trend is that of products that accompany transition processes, not only gender transitions, but also climate and age transitions. The cosmetics industry faces an enormous challenge: elucidating the key biochemical and physiological mechanisms in these transition processes. We will surely see technologies launch with concepts aligned with this trend at upcoming trade shows like In-Cosmetics. We will also see scientific publications on new biochemical mechanisms and their role in transition processes.

Adaptive cosmetics for functional diversity: With the evolution of assistive robotics and bioengineering, some brands are creating makeup and personal care products specifically designed for people with paralysis, muscular dystrophy, or amputations. This includes adaptive packaging that opens with one hand, long-lasting formulas that resist prosthetics or mechanical friction, and automated application systems. The focus is on maximizing consumer autonomy and dignity.

Biometric Personalization: New devices are on the market that instantly analyze pH, moisture, sebum levels, and microbiome, allowing consumers to receive a hyper-personalized product in record time. There are also new 3D makeup printers for home use, capable of generating products with precise levels of coverage, texture, and pigmentation, based on each user’s preferences, regardless of skin color, gender, or medical condition.

Rainbow washing is a practice in which companies or brands use the colors or symbols of LGBTIQ+ pride (rainbow) superficially and without a real commitment to the community. It’s a marketing strategy to appear inclusive and progressive, but it’s not usually accompanied by internal actions or policies that support diversity and inclusion. The cosmetics industry can be considered one of the most inclusive in the world, and companies must carefully design their strategies to avoid rainbow washing, as it can lead to a loss of consumer trust and damage to brands’ reputations.

Inclusivity and consistency: Brands must be genuine and consistent in supporting the LGBTQ+ community and other groups, not limited to specific campaigns during Pride Month. They need to reach out to the community and understand their needs and communication styles.

Climate inclusivity and geographic diversity: Climate change also influences the inclusive approach to beauty. Some brands are developing products adapted to extreme conditions such as tropical humidity, desert drought, high altitudes, etc. This allows for true geographic inclusion, integrating the specific needs of people living outside the traditional urban centers of the cosmetics market. This trend gives visibility to populations not usually considered in the product design.

Radical Inclusion: An interesting article in The New York Times, from February 2025, indicates that some companies are abandoning traditional parameters of “universal beauty” and instead are implementing radical inclusion policies that may involve eliminating recruitment filters that may favor certain aesthetic features, creating campaigns starring people with facial deformities, vitiligo, paralysis, or visible tattoos, and offering makeup lines designed for those who apply makeup with one hand or have limited mobility, to name a few examples.

The inclusion of tomorrow will be personalized, collaborative, neurodiverse, biochemical, transhumanist, multisensory, and radically plural. In 2025, new trends not only expand the meaning of beauty but also transform the cosmetics industry into a space of ethical innovation, radical empathy, and authentic representation. From neurodiversity to multisensory design, these trends are not just promises of the future but acts of justice that reshape the present. Brands that understand that inclusion is not a strategy, but a responsibility, will lead an era where every skin, every body, and every story has a place. Beauty is a universal right.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

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The cosmetics and personal care products market in Latin America is projected to be valued at US$67 billion by 2025, with an estimated CAGR of 4.3% between 2025 and 2030, positioning the region as the fourth largest globally, after Europe, Asia, and the United States, with Brazil and Mexico holding the largest market share. The market information indicates that online sales will account for 23% of the total market in this region this year. Below, we examine some of the most interesting trends for our region.

1. More selective and strategic consumers: According to thefoodtech.com, “The forecast of moderate economic growth and relatively effective inflation control in Latin America suggests an increase in consumption. However, consumers are becoming more demanding and cautious when choosing brands, seeking to optimize their spending and invest in products that provide additional value”.

2. Beauty gets up early: In Latin America, workdays typically start earlier than in other regions of the world. Our countries are characterized by a high percentage of urban versus rural populations, which translate into densely populated cities. In fact, some of the world’s largest cities are located here. This means that work life starts very early in some cities because consumers must deal with heavy traffic. This has created a very interesting trend that is usually quite typical and unique. There are places like beauty salons, hair salons, and nail spas that open at 5:00 a.m. so that consumers have time to get ready and leave on time for their respective jobs and activities.

3. Petmetics = Pet + Cosmetics: The growth of the middle class in developing countries has increased the demand for pet health products, especially for dogs and cats. Our furry friends are the industry’s new consumers. According to a recent publication on the america-retail.com website: “The pet health products market has experienced sustained growth in recent years, driven by greater awareness of animal health, the humanization of pets, and increased spending on their well-being. This sector covers a wide range of products, from medications to nutritional supplements, including hygiene products, cosmetics, and pest control”. In the region, it’s very common for people to consider their animals as part of the family, which is why we’re seeing a boom in pet-focused stores in major city shopping centers, as there’s a high demand for premium products, specialized services, and foods with special features. Pets are the new consumers of perfumes, skincare, makeup, and products with aromatherapy benefits.

4. Water scarcity: This trend is controversial, given that Latin America is home to some of the most biodiverse countries in the world. 2025 has been a year in which climate change has become more evident in the region, causing water scarcity in countries that have traditionally been rich in water resources. This new reality is generating changes in habits and personal care routines. There is a great opportunity in product innovation that simplifies personal hygiene routines and reduces water consumption.

5. Fitmetics = Fitness + Cosmetics: In the personal training field, there’s a growing concern for physical well-being. A friend told me a very interesting verbatim: “I was talking to my trainer yesterday, and he told me there are three types of people in our cities: those who are very fit, dedicated, and focused on their gym routines; those who don’t take care of themselves; and older clients who are more conscious of reaching old age functionally and strive to develop personalized routines.” This has led to a boom in fitness apps and cosmetic products for use before and during exercise (to look good at the gym, such as sport-proof makeup and hairspray), and post-workout products such as ultra-hydrating products, slimming boosters, and recovery products.

6. Local ventures: Niche cosmetics are experiencing staggering growth in the region. A recent LinkedIn post indicates that “The growth of local brands in Latin America is remarkable, outpacing the expansion of global brands by 50%. This phenomenon is due to a growing consumer preference for products that not only reflect their cultural identity but also meet the specific needs of each community. In countries like Mexico and Peru, for example, the demand for traditional and artisanal products has increased considerably, demonstrating how local products are becoming a key differentiating factor.” For this reason, we are seeing a boom in niche brands at the region’s main fairs and shopping centers.

7. De-influence: This is a growing trend in the region and has been covered by several portals. Recently, es.wired.com presented it this way: “The de-influence trend began in 2023 on TikTok in the United States, as a reaction from users who considered influencers’ posts to be excessively consumerist.” There are reports that consumer trust in influencer-sponsored posts has also declined.

8. Wellness: The wellness trend in Latin America for 2025 shows a significant evolution toward more holistic and personalized approaches. According to a Kantar study, 85% of consumers in the region are open to new forms of personal care that combine prevention, balance, and sustainability. There is a boom in supplements, wearables, yoga routines, apps, and products that promote a healthier life from the inside out.

9. Hard disccount: This trend will continue to expand in Latin America in 2025, driven by the search for low prices and attractive offers. It is growing rapidly because the pandemic and the economic crisis accelerated the adoption of this format, and Latin American consumers prioritize value over absolute price. These stores offer a proposition that combines affordability and quality. For this reason, it is very common to see these stores in all sectors and social classes, in shopping centers, and sharing space with luxury brands. These stores are distinguished by their proximity format, have narrow and bland premises, limited product offerings, use their own brands, and invest very little in advertising.

Latin America is consolidating its position as a key region in the global cosmetics market, not only due to sustained growth in consumption but also due to the cultural diversity that drives innovation in beauty products. With increasingly informed and demanding consumers, brands find this region fertile ground for testing new trends, adapting their portfolios, and connecting with an audience passionate about personal care. The combination of economic dynamism, social influence, and cultural richness positions Latin America as a strategic player in the evolution of the global cosmetics industry.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

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Welcome to 2025!

I was inspired to write this column during my vacation on the Gold Coast in Australia, during a tram ride, where surfers and fans of this discipline begin and end their day with their feet exposed to different surfaces and aggressions such as the materials of public transportation, extreme temperature changes, contact with arid surfaces, exposure to sun, sea water, among others.

I think that our feet are an important part of our well-being and it’s here where our care and cosmetic routines should begin.

The feet concentrate our key energy points in the body. They support our weight, they carry us everywhere. With them we learned to walk, run, dance and have fun! They are our musical connection to the earth! Therefore, they deserve the best cosmetic treatment.

According to the Fortune Business Insights portal, the global foot care market had a value close to USD 3.84 billion in 2024 and has a projection of USD 4.05 billion in 2025 and USD 6.25 billion by 2032, with a CAGR of 6.41% during this period.  Below we will see the most representative trends for 2025.

• FFF Effect: From face to feet – This is one of the most interesting concepts that we are going to see in 2025 in this category. The migration from facial technology to foot care has begun and it is exciting to see how vitamins, hyaluronic acid, fillers, liposomes and skincare active ingredients in general are beginning to take center stage in new concepts.

• Foot skin barrier: The barrier trend also reaches this category. “Relief” is beginning to be an important claim for foot products and we are seeing new scientific publications on how some cleaning products can alter the microbiome of this area and consequently accelerate dehydration, peeling and sensitivity of the area. This year we will see very interesting new research on how to maintain the integrity of the skin barrier in this area and also a boom in the use of active ingredients such as ceramides, lactic acid, panthenol, occlusive emollients, natural oils, probiotics and ferments. Foot repair is the new black.

• Foot sunscreens: These products have two objectives, sun protection and benefits such as sand resistance, ultra hydration, reduction of redness, ultra softness, skin protective film, resistant to water and salt and, most interestingly, with protective agents against microbiotic imbalance for people. that keep your feet exposed.

• Microbiotic protection: Products with antifungal and antibacterial protection are in trend, we see ingredients such as zinc, tea tree oil, pre and postbiotics that help protect and repair the barrier function.

• Customized foot care: We are entering the era of democratization of foot care through more personalized treatments that are focused on specific needs for specific benefits such as ultra hydration, anti-aging and sensitive skin care.

• Products for diabetic feet: According to the IDF (International Diabetes Federation) 10.5% of the adult population (20 to 79 years) has diabetes. This is a population segment that represents a great opportunity for innovation for the cosmetics industry. This disease causes a decrease in blood flow to the foot, which produces many problems at the dermal level. Products for proper foot cleaning, gentle exfoliants for corns and calluses, moisturizing creams, masks, refreshing gels and in general products to prevent peeling, irritation and skin problems in the feet are on the rise.

• Feet masks: The boom in masks now reaches the feet in a variety of formats, we are seeing innovation in textures and properties, for example, masks in sock format with various benefits such as exfoliating, nourishing, ultra-hydrating and others, masks for cracked skin, silicone veils -like, sleeping masks for feet, butters, regenerating heel masks, balms for heels and toes, among others.

• Multifunctional: This category also enters the skincare simplicity and minimalism in routines concept, as there are very interesting multifunctional launches, such as masks and treatments for feet, heels, hands and elbows, all in one. We can see new concepts such as deodorants for the whole body, which can be applied to the armpits, chest, thigh, intimate area and feet.

• Inclusive pedicure: Most of new launches and concepts are universal. The new polishes, cuticle products, moisturizing and relaxing creams, aromas, textures and finishes in color designs are for everyone and this year they will cover ideas such as nail art, pearl effect, icy nails, milky effect among others. Minimalist pedicure is also trending, with simple designs and natural concepts. We also see new equipment and methods that guarantee a smoother and longer lasting polish effect. Healthy maintenance is essential.

• Athleisure beauty: Foot care for athletes is essential to ensure maximum performance. Therefore, this trend is one of maximum specialization. In athletes, skin care is related to dermatological aspect, which includes avoiding any type of alteration in the nails, the appearance of calluses or hyperkeratosis, and biomechanics. Cosmetic podiatry is a developing discipline.

• Foot detox: These procedures have gained popularity as a cleansing route for foot rejuvenation and aim to improve circulation, antioxidant effect, relax, remove toxins and impurities and improve skin health. We will see a boom in materials such as clays, activated carbon, bentonites, epson salts, essential oils, ginger, rosemary and turmeric among others. Night patches to remove toxins and impurities from the feet are also becoming trendy. Ionic foot baths today are an interesting concept by using equipment that releases ion systems that neutralize toxins in the skin. Scrub detox is another booming concept using ingredients such as sea salt, coffee and citrus derivatives.

• Pampered feet: In the wellness trend, the relaxation concept of is a main driver for this category linked by practices such as meditation, aromatherapy and mindfulness.

Feet are the new hands… Just as your hands show beauty and harmony, your feet are the key to elegance in every step you take, and cosmetics are the best allies to take care of them.

 



Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

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The post What is new in footcare? first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/trends-en/what-is-new-in-footcare/feed/ 0 22754 https://connect.in-cosmetics.com/trends-en/beauty-predictions-for-2025/ https://connect.in-cosmetics.com/trends-en/beauty-predictions-for-2025/#respond Thu, 05 Dec 2024 17:15:14 +0000 https://connect.in-cosmetics.com/?p=22631 Economic reports indicate that the year 2025 will present a stable global economic outlook, but with moderate growth rates. According to the projections of the International Monetary Fund (IMF), global growth will remain at 3.2% by the end of 2024 and will increase slightly to 3.3% in 2025. However, this stability may be affected by […]
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Economic reports indicate that the year 2025 will present a stable global economic outlook, but with moderate growth rates. According to the projections of the International Monetary Fund (IMF), global growth will remain at 3.2% by the end of 2024 and will increase slightly to 3.3% in 2025.

However, this stability may be affected by several factors, such as persistent inflation in some countries, trade tensions, geoeconomic fragmentation and the continuity of the wars in Ukraine and Israel. These factors will impact the trends in cosmetics by 2025.

The global cosmetics market has a projected value of US $758 billion by 2025 and a CAGR of 4.6% in the period from 2025 to 2033. Next, I want to share with you some of the projections that I consider most interesting for next year.

The consumer in 2025

The cosmetics trends for 2025 are closely related to technology and innovation. Health-based strategies will be key, as consumers will look for products that are not only effective but also address mental and emotional health.

In addition, the consumer of 2025 is expected to be more aware of the environmental and social impact of their purchasing decisions.

• Ageing population: The proportion of people over 65 years of age will continue to increase. For this reason, well-being and health will continue to be a priority for the main innovations of the cosmetic industry in this segment. The senior consumer is now multichannel and protagonist.
• Artificial Intelligence: AI will continue to transform the way we interact with cosmetic products and services. In 2025 we will see surprising advances in the development of skincare technologies, new molecules and new biochemical mechanisms based on AI. Also new skin diagnostic tools based on algorithms, which will lead to the recommendation of products and devices, all through AI. Virtual beauty advisors will also be key in 2025 because they will help consumers find the perfect product for them, being a key element for brand positioning.
• Robotic Process Automation (RPA): This is a term that will be a trend in 2025. It includes the development of robots that do complex and repetitive jobs, improving operational efficiency, both in R&D of actives, excipients and formulas, as well as in manufacturing activities and industrial production.

We will see a boom in fluid fragrances in perfumery, eliminating gender barriers and celebrating individuality. Thanks to new integrated technologies, we will also see new smart aromas trending that will adjust their intensity and duration according to body temperature, climate, or stress levels.

In 2025 we will see how inclusive beauty reaches new territories, promoting responsible diversity in segments such as the elderly, people with disabilities and special needs and also new concepts for specific cultures that respect and meet the needs of different population segments. Universal accessibility becomes a strong trend for next year through the design of products and services accessible to everyone, regardless of condition. Universal beauty is the new black.

Oral care will also be a trend and is one of the categories that will begin to grow the most. We will see new approaches in holistic care, aesthetics and health. In makeup we will see trending concepts such as Berry Makeup, Moonlite Skin, Vintage Mint, Grunge, Moonlight, Ingenuine Blue and Ultraviolet, among others.

• Advanced Psychographics: Brands will use data that captures not only consumers’ preferences but also their values, beliefs, and lifestyles to tailor their messages to each audience segment extremely precisely.

Pharmetics = Pharma inspiration for cosmetic innovation. In Medicine, we see one of the main trends in precision medicine, which focuses on treating each patient according to their genetic, environmental, and lifestyle profile. This will allow more accurate diagnoses and more effective treatments. Therefore, in 2025, the concepts related to “Precision Cosmetics” will begin to be a trend.

Telemedicine is a concept that allows patients to access high-quality medical services from anywhere, which is especially useful for those who live in remote areas or have difficulty getting around. Telecosmetics is also a concept that will gain relevance in 2025. This will allow interesting benefits for the consumer such as access to beauty experts from anywhere, personalization of treatments and products, reduction of costs and waiting time and greater convenience and flexibility.

Trending for next year we will see a rise in virtual consultations for skin analysis and recommendations, more precise personalization of personal care products, virtual therapies for skin problems, use of augmented reality to simulate treatments and greater integration with artificial intelligence for personalized recommendations.

All this will be possible with new video conferencing platforms, mobile applications, augmented and virtual reality, artificial intelligence and data analysis and machine learning. Telecosmetics is a great opportunity to improve beauty and cosmetic care.

• Real-World Evidence (RWE): This approach relies on clinical data obtained outside of traditional controlled trials. For this reason, companies will begin to innovate in-house clinical effectiveness protocols.
• Stress management: This will motivate purchases, and consumers will look for products and services that include emotional health in their self-care routines.
• Bio-Art: It is the creation of art using living organisms and biological technologies. In 2025 we will also see greater interaction of the cosmetics industry with art platforms and concepts.
• Virtual Impulse Buys: This is the trend of buying products online impulsively. In 2025, cosmetic brands will also carry out responsible purchasing campaigns.
• Luxury Re-commerce: This trend involves buying and selling used or recycled luxury products that will be trendy in 2025, including skincare, makeup, and fragrances.
• Virtual Fitness: The practice of physical exercise in virtual environments. We will see new fragrances and body care concepts that will complement this trend.
• Digital self-care: Applications, tools, and cosmetic products that promote well-being and beauty in the digital world.
• Bio-Hackers: These will consolidate themselves as one of the main target groups of the cosmetics industry, they are consumers who seek to improve their health and performance through technology and biotechnology.
• Virtual intimacy: Advancement of virtual reality and augmented reality in sexual experiences. Cosmetics has a great opportunity for innovation in this category.
• The “back to local”: Refers to the growth of local consumer brands, which are growing 50% more than global brands. This represents a significant change in consumer behaviour, prioritizing local products and services. In this sense, large companies are adapting their offer to the specific demands of each community to connect with consumers.
• Neo-Sensualism: A focus on sensory experience and the pursuit of pleasure through food, art, cosmetic products, music, and other forms of expression.
• Skin bioprinting: It is the creation of artificial skin using 3D printing. We will see very interesting advances in 2025 for both scientific and therapeutic purposes. Subcutaneous implants will also be a trend.

In summary, I think that the innovation drivers for 2025 will be related to artificial intelligence in the R&D process of active ingredients, excipients, and diagnostics, new cosmetic treatments for the effects of stress and improvement of health, the aging of the population, universal inclusion, oral care, pharma-inspired, biohacking, and telecosmetics.

 

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

 

The post Beauty predictions for 2025 first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/trends-en/beauty-predictions-for-2025/feed/ 0 22631 https://connect.in-cosmetics.com/trends-en/beyond-the-bro-code-the-new-rules-of-grooming/ https://connect.in-cosmetics.com/trends-en/beyond-the-bro-code-the-new-rules-of-grooming/#respond Tue, 17 Sep 2024 00:37:28 +0000 https://connect.in-cosmetics.com/?p=22436 Trends in men’s cosmetics are fascinating and always represent inspiration and a great opportunity for innovation. New male consumers are challenging gender stereotypes in various ways, such as self-expression, through which modern men seek to express their individuality and personal style through cosmetics, challenging traditional norms of masculinity and through empowerment because the using beauty […]
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Trends in men’s cosmetics are fascinating and always represent inspiration and a great opportunity for innovation. New male consumers are challenging gender stereotypes in various ways, such as self-expression, through which modern men seek to express their individuality and personal style through cosmetics, challenging traditional norms of masculinity and through empowerment because the using beauty products becomes a way to feel more confident in themselves.

 

Another driver that is driving change is the search for well-being and personal care. Now more than ever, many men are concerned about taking care of their skin, looking for products that hydrate, protect and combat the signs of aging. Even sports performance becomes more relevant, as we see an increase in products designed to improve sports performance and muscle recovery, which attracts a male audience interested in fitness.

 

On the other hand, there is great support from social networks and influencers, since they offer a large amount of content about products and routines, which has allowed the creation of various online communities, so that men can easily connect with other people who share their interests, problems and can find advice and recommendations that encourage the purchase and trial of products of various kinds.

 

The opportunity to develop disruptive solutions is enormous. The global market for this category was worth close to USD 58 billion in 2023, has a projection of USD 61.6 billion by 2024 and an estimated value of USD 85.5 billion by 2032, with a projected CAGR of 4.18% in this period. A recent post indicates that the hashtag #mensskincare had 1.9 million views on TikTok. Next, we will see some of the new trends in men’s grooming, which will direct innovation in our industry.

 

Courageous make-up: Beyond concealers and foundations, some men are experimenting with eyeshadows, eyeliners and blushes with bold colors and shiny finishes, for example, those indicated by the Eye Candy trend. Traditionally, men’s makeup has been used as a form of self-expression, now it is entering a whole new phase. A recent publication in Forbes magazine indicates that the new makeup is being designed for men and by men. This market expanded with a CAGR of 8.7% between 2018 and 2022 and is expected to progress at a CAGR of 9.4% between 2023 and 2033. Within the new concepts we see naturalness, defined eyebrows, hydrated lips, outlined subtle and strategic illuminators. The special effects are presented as a disruption, as we see effects such as fake scars, wounds or even complete transformations. This category is also taking inspiration from subcultures such as Punk, Gothic, Cyberpunk and Kawaii.

 

The Washington Post recently published an interesting article on color theory for male politicians. It indicates that makeup conveys the way politicians see themselves, or how they want others to see them. This publication discusses how different politicians had makeup advisors to mattify the forehead, correctly apply touches of concealer to the eye bags, and perfecting products to the complexion to capture the light precisely. If time permitted, their faces were even “prepped” with a tinted moisturizer or a darker foundation to make them stand out on the screen. The new influencers and ambassadors of cosmetic brands will be politicians! Interesting for cosmetic companies to build new positionings and concepts.

 

Extreme body care: Beyond moisturizers, some men are opting for body treatments like seaweed wraps, body masks, or even foot spa treatments.

Artistic hair removal: Hair removal of certain areas of the body, such as the chest or abdomen, including specific shapes or designs, is gaining ground among those seeking a more defined look.

Curly revolution: In recent years we have seen how curly hair has established itself as a category in women’s hair cosmetics. Now it’s the men’s turn. In men’s hair we see that no two curl patterns are the same and brands are starting to address issues such as differences in hair strand density and curl patterns. Men can now differentiate whether they have straight, wavy, curly, kinky or coily hair. For this reason, in the market we are seeing a boom in curl creams for men, leave-in conditioners for curls, curl balm, anti-frizz protector for curls and specialized masks, among others. Curls in men’s hair can be fine, thick, coarse and very abundant. At a scientific level, we began to see publications at fairs and conferences on the biochemistry of men’s hair cosmetics and new technologies to innovate in this market segment. Curly routine is the new fashion shout in men’s hair cosmetics. On YouTube and TikTok we see a boom of proposals and recommendations in this category.

Temporary tattoos with makeup: Using waterproof makeup to create temporary tattoos on the skin, whether on the face or body, is a trend that allow to experiment with designs without commitment.

Makeup inspired by anime or video game characters: Men are recreating the looks of their favorite characters, using vibrant colors, extravagant eyeliner and special contact lenses.

Mentinol (Men + retinol): Retinol is now beginning to take center stage in men’s skincare. We are seeing brands begin to educate the male consumer about the benefits and risks of different types of retinols.

Intimen: Male intimate hygiene products are gaining more relevance due to physiological differences between sexes. Scientific literature indicates that in women the pH of the vulva is between 3.5 and 4.7, while in men the pH of the genital area is between 5 and 5.5. This opens the door to new products specialized in male intimate hygiene that seek to prevent bad odors and the proliferation of bacteria and fungi, while providing a gentle cleansing, with a moisturizing and soothing sensation. Taking care of the intimate microbiome also presents itself as an opportunity.

 

In summary, we can say that the new consumers of men’s cosmetics are men who seek to express themselves (through their appearance and personal style), take care of themselves (both physically and mentally), connect (with other men and with the beauty community in general) and consume responsibly (choosing natural and effective products from ethical brands).

 

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Beyond the Bro Code: the new rules of grooming first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/trends-en/beyond-the-bro-code-the-new-rules-of-grooming/feed/ 0 22436 https://connect.in-cosmetics.com/ingredients-formulation/skincare-ingredients-formulation/barrier-is-the-new-wrinkle/ https://connect.in-cosmetics.com/ingredients-formulation/skincare-ingredients-formulation/barrier-is-the-new-wrinkle/#respond Thu, 13 Jun 2024 00:09:56 +0000 https://connect.in-cosmetics.com/?p=22136 The skin barrier is the outermost skin layer and includes the stratum corneum, its microbiome and its chemical composition. This layer is rich in different classes of lipids, such as ceramides, cholesterol, fatty acids and other more hydrophilic substances such as filaggrin, lecithins, amino acids, sugars and proteins. The global skin barrier care products market […]
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The skin barrier is the outermost skin layer and includes the stratum corneum, its microbiome and its chemical composition. This layer is rich in different classes of lipids, such as ceramides, cholesterol, fatty acids and other more hydrophilic substances such as filaggrin, lecithins, amino acids, sugars and proteins. The global skin barrier care products market has a projected value of US$1.6 billion by 2024 and has a projected value of US$2.2 billion by 2031, with an estimated CAGR of 4.7% for this period. This market size represents a great opportunity for innovation for the cosmetics industry.

 

This layer has various functions, such as protecting the body from external agents and preventing irritating or dangerous substances, as well as bacteria, viruses and allergens, from entering the body. Among its most important functions is preventing water loss. It also helps regulate body temperature. On the other hand, the skin barrier allows us to feel tactile sensations, such as touch, pressure and pain. That is why it is a very important element of our sensory system.

 

¿What factors can damage the skin barrier? Harsh soaps and cleansers can remove the skin’s natural lipids, making it more vulnerable to irritants. Hot water can strip skin of its natural oils and make it drier. Dry weather can also dehydrate the skin and damage the skin barrier. UV rays can damage skin cells and weaken this barrier. Certain skin conditions such as eczema and psoriasis can also damage it.

 

¿Why is barrier care trending? During the pandemic we suffered the deterioration of the barrier due to the excessive use of soaps and sanitizers. Photos of doctors and nurses with skin conditions due to excessive use of masks were famous on social networks. On the other hand, global warming, stress and pollution continue to rise. That’s why consumers are now more aware that healthy skin begins with a healthy skin barrier. Consumers know that when the skin barrier is damaged, the skin can become dry, irritated, sensitive and prone to problems such as eczema, rosacea and acne. Next, we’ll look at some of the booming trends in barrier care.

 

O₂  my skin!: This year we have seen new studies that indicate how low oxygen levels can alter the health of the skin barrier. The industry is developing innovative biochemical mechanisms to increase skin oxygenation to restore vitality and promote barrier health. Soothing is the new black.

 

Repair, repair & repair: Claims related to repair are presented as one of the big trends in skincare for this year. Xerosis is now one of the main targets in facial care. Statistics indicate that this condition is very common, with almost a third of the population suffering from it. Dry skin can have a significant impact on the quality of life of consumers and if not treated correctly, it can lead to eczema or atopic dermatitis, which is a condition that causes very dry skin, itching and inflammation. This dermatitis is chronic and usually worsens periodically.

 

Skin barrier month: Recently a well-known brand of barrier treatment products declared May 2024 as Skin Barrier Awareness Month. This proposition is interesting because we are seeing brands helping to transform the way consumers are approaching the skin barrier and overall skin health.

 

Inclusive barrier: Skincare is also inclusive. We are seeing very interesting scientific advances on the biochemical characteristics of the barrier of different skin types, which translates into innovative launches in concepts related to the care of the skin barrier rich in melanin, in darker skin tones, male barrier skin care, barrier care in people who are making gender transition, in patients receiving chemotherapy, in babies, children and adolescents, among others.

 

Tweens skincare: In recent months we have seen several reports about the trend of tweens obsessed with skincare products. This has caused several dermatologists and professionals to speak out on the matter, indicating the care and precautions that this group of consumers should take with facial treatments. Experts indicate that skin care routines at an early age can have some benefits, for example encouraging young people to establish healthy habits from the beginning, but there are also risks, experts warn. Social networks are essential to promote the proper use of cosmetic products in the tweens segment. Responsible product design for this market segment represents a great opportunity for the industry. Cleansers, basic moisturizers and sunscreens are the basics for this target.

 

Science backs it up: The consumer looks for products, ingredients and solutions with scientific support. Innovations in ceramides and hyaluronic acid are the main protagonists in this category.

 

Less is more: We are seeing a very interesting trend in the market. Gone are the days of ten-step routines. Consumers want simpler, more effective solutions and routines.

 

Microbiome matters: Definitely, the developments in the care of the microbiome are fundamental for the development of this category. Studies and new findings on the connection between the microbiome and skin health are opening the doors to new concepts, mechanisms, benefits and claims.

 

Men’s skin barrier: As demand for skin care products that target the skin barrier increases, so do the options available for men. There is an increasing range of products designed specifically for the needs of men’s skin, which is characterized by a thicker texture, higher levels of sebum production and a specific repair need when daily shaving occurs. Sheet masks are gaining ground in men’s cosmetics.

 

The focus on strengthening the skin barrier has become a critical trend in skin care. Products aimed at improving barrier function help protect the skin from environmental pollutants, irritants and allergens, while maintaining moisture levels. Dysfunction of the skin barrier results in skin diseases that can be treated with specially designed skincare products. 2024 is presented as the year of “barrier-loving skincare”.

 

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Barrier is the new wrinkle first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/ingredients-formulation/skincare-ingredients-formulation/barrier-is-the-new-wrinkle/feed/ 0 22136 https://connect.in-cosmetics.com/uncategorized/technology-cosmetic-ingredients/robotic-cosmetics/ https://connect.in-cosmetics.com/uncategorized/technology-cosmetic-ingredients/robotic-cosmetics/#respond Sat, 09 Mar 2024 20:22:15 +0000 https://connect.in-cosmetics.com/?p=21467 A long time ago in a galaxy far, far away… The Star Wars series tells the story of the Skywalker family, who are able to perceive and use “The Force”, which allows them to develop abilities such as telekinesis, clairvoyance and mind control, among others. R2-D2 is one of the most famous robots in the […]
The post Robotic cosmetics first appeared on in-cosmetics Connect.]]>

A long time ago in a galaxy far, far away… The Star Wars series tells the story of the Skywalker family, who are able to perceive and use “The Force”, which allows them to develop abilities such as telekinesis, clairvoyance and mind control, among others.

R2-D2 is one of the most famous robots in the world and one of the most peculiar characters in the series. We have seen it in 10 of the 11 Star Wars movies. R2-D2 stands for Second Generation Robotic Droid Series-2, according to a Star Wars encyclopaedia published after the film’s premiere. This robot’s function is technical, as it can repair any part of the ship, assist as a navigator and also provide valuable information on many probability data in the missions.

In 2024, we are seeing robots begin to take centre stage in many types of industries. I recently read an article published by the computerhoy.com portal which inspired me to write this column.

It was recently announced that humanoid robots have just signed a contract to work in BMW factories. This has been the first contract with humanoid robots in history. The article mentions that “the general purpose robot Figure 01 is 170 cm tall, has a payload capacity of about 20 kilos, weighs 60 kilos and has a range of up to 5 hours. It walks at a speed of 1.2 m/s. Its distinctive feature is that it does not work by programmed commands. It has a “ChatGPT” in its head, and thanks to artificial intelligence it is able to learn tasks, simply by watching explanatory videos”. The article also mentions that the robot can learn other activities on its own.

Robotics is also starting to set trends in cosmetics.

Last year, the magazine Cosmetics and Toiletries published an article on the subject, mentioning that AI and robots are helping to develop patents and beauty products. Some of the activities they can be programmed to do include preparing samples for hair fiber product efficacy analysis, as well as robots that wash, condition and dry hair to test formulations.

One application of AI is related to the optimisation of experimental designs for the development of make-up shades. The publication also mentions something very interesting: “robots do not replace jobs, but their function is to condense massive amounts of data to create consistency in samples and testing”.

Cobots = collaborative robots. Cobots are on the rise in medicine and cosmetics. The universal-robots.com portal indicates that: “As the life cycles of medical and cosmetic products shorten, collaborative automation brings agility to manufacturing. Robotic arms can be used to maximize production and ensure consistent quality, and can then be quickly redeployed for new product lines.

Cobots are used throughout the industry to manipulate machines and conveyor belts, assemble devices and products with precision, and package items in blisters, cartons or pallets. Cobots help you reduce the risk of human contamination in delicate processes and clean environments as they can be used for the handling and assembly of sterile products and medical devices or implants. Cobots can also free workers from material handling tasks in operations that can be risky because they generate a lot of dust, noise and high vibration, allowing them to move on to higher value tasks”.

The new R2-D2s at the service of cosmetics in 2024 are integrated with artificial intelligence to optimize beauty services. In some cities, we see, for example, robotic arms specialized in placing eyelashes and applying nail polish, achieving innovative designs in the nail-art trend. In this regard, the luxurylashacademy.com portal indicates that: “while artificial intelligence robots are advancing in the beauty industry, fears of being replaced by machines are alleviated by understanding that these technologies are designed to complement, not replace, the skills and artistry of lash artists. The beauty industry thrives on human creativity, and the personal touch that lash artists bring to their work is something that machines cannot replicate.”

In Star Wars, we saw that the Trade Federation was a transport and interstellar trade conglomerate during the last years of the Galactic Republic, so powerful that it had its own representatives in the Galactic Senate.

In 2024, we are seeing the potential contributions of the International Federation of Robotics (IFR) ifr.org/association to cosmetics. The website states that: “the International Federation of Robotics connects the world of robotics around the globe”, and its objectives include: “to promote the positive benefits of robots for productivity, competitiveness, economic growth and quality of work and life” and “to promote research, development, use and international co-operation in the entire field of robotics”, among others.

Surely, we will soon start to see partnerships between the industry, the cosmetics academy and this kind of organization to generate innovations never seen before in the pursuit of beauty.

In February 2024, we saw a surprising news story: we met a bipedal robot with muscle tissue that can walk, stop and turn. A team of Japanese researchers created a biohybrid robot, made mainly of silicone rubber and strips of skeletal muscle tissue cultured in the laboratory, that mimics human gait and works in water.

Biohybrid robots will be protagonists in the near future in cosmetics by participating as “volunteers” in cosmetic efficacy tests. Thanks to their biohybrid composition, cosmetic testing robots will have a dermal and muscular composition similar to humans, so that companies will be able to test multiple products on the same individual, carrying out efficacy studies of active ingredients for skincare and pre-selection of formulas before starting final tests in humans.

Biomimetic robots are also an interesting concept because they imitate the shape and movement of living beings. These robots could be more efficient and adaptable to complex environments. Robots will be used to perform irritation, allergy and efficacy tests of cosmetic products quickly and efficiently. This will reduce the need for animal testing and contribute to a more ethical cosmetics industry.

Skin diagnosis is another interesting chapter in this trend. This year we will see how robots with AI will be able to diagnose skin problems and recommend personalized products for their treatment.

• Application of cosmetics: Robots will be able to apply cosmetics precisely and uniformly, even in hard-to-reach areas.
• Shopping experience: Robots will be used in cosmetics stores to help customers find the right products and offer personalized advice.
• Mega-personalization: Robots will be able to analyze the customer’s skin type, tone, specific needs and preferences through sensors, scanners and AI. With this information, they will be able to create personalized cosmetic products with exact ingredients and quantities for each person. This will allow for greater product effectiveness and a better customer experience.
• Augmented reality boom: Robots will be able to show customers how they would look with different cosmetic products from various categories before purchasing them. This will help them make more informed and confident purchasing decisions.

Robots could be used to develop new cosmetic ingredients with specific properties. In the area of ​​quality, robots can be used to perform more precise and efficient quality control of cosmetic products. On the other hand, robots could be used to create more personalized and effective marketing and advertising campaigns.

This is the way… robotics have the potential to revolutionize the cosmetics industry in 2024. Princess Leia would surely be surprised to see how robots can offer customers accurate diagnoses, personalized products, new forms of application, shopping experiences more personalized and more sustainable production. Robotic cosmetics is one of the great drivers of innovation in our industry this year.

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Feeling inspired to see ingredients and trends in action?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Robotic cosmetics first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/uncategorized/technology-cosmetic-ingredients/robotic-cosmetics/feed/ 0 21467 https://connect.in-cosmetics.com/uncategorized/technology-cosmetic-ingredients/trends-to-watch-in-2024/ https://connect.in-cosmetics.com/uncategorized/technology-cosmetic-ingredients/trends-to-watch-in-2024/#respond Thu, 07 Dec 2023 19:49:48 +0000 https://connect.in-cosmetics.com/?p=21192 As we approach 2024, it is interesting to review what trends will impact the cosmetics industry. The global cosmetics market was worth close to U$343 billion in 2023 and has a projected CAGR of 5.2% for the period 2024-2032. Overall, the coming year will be marked by an unprecedented rise of smart machines, such that […]
The post Trends to watch in 2024 first appeared on in-cosmetics Connect.]]>

As we approach 2024, it is interesting to review what trends will impact the cosmetics industry. The global cosmetics market was worth close to U$343 billion in 2023 and has a projected CAGR of 5.2% for the period 2024-2032.

Overall, the coming year will be marked by an unprecedented rise of smart machines, such that Artificial Intelligence (AI) will become part of everyday life and virtually no industry will be alien to it. Climate change will continue to affect society and science will continue to put enormous efforts into studying it and how to control its consequences.

On the other hand, remote and hybrid work remains at high levels compared to the pre-pandemic, which means that many people feel increasingly lonely, which is why the World Health Organization announced an initiative to address what it calls the new global epidemic: loneliness. The WHO stated that this problem did not begin with the covid-19 pandemic, but that it did worsen to the extent that one in four adults experience social isolation. The WHO has also indicated that the greatest global health risk by 2030 will be depression, not obesity. For this reason, wellness concepts will be at the forefront of cosmetics by 2024. Here are some of the trends that I believe will be the key players for the coming year.

• Chatbots & Chatbeauty: Artificial Intelligence (AI) is advancing by leaps and bounds. This is why in 2024 we will see an unprecedented boom in the development of chatbots for all types of industries, which will allow instant and personalised attention. In our industry, we will see brands launch chatbots with catchy names that will be able to handle product, ingredient and technical queries from formulators. Very soon it will be a reality to interact with chatbots that will aid the cosmetic formulation process. Virtual avatars created to assist in the purchasing and technical support process will also be on the rise in 2024.

 

• Biocoating: The food industry is making great strides in the development of coatings made from environmentally friendly materials to wrap and protect products. The cosmetics industry is beginning to take inspiration from materials used in food protection to develop new packaging materials. Waste from the sugar cane industry and products obtained from micro-organisms and plant species are emerging as new sources of innovation.

 

• Hygiene boom: The global hygiene market was worth U$515 billion in 2022 and is projected to be worth U$727 billion by 2032 at an estimated CAGR of 3.9% during this period. In 2024 we will see a boom in hygiene products aligned with wellness benefits. Aromatherapy will therefore be a key player in the development of new concepts in this category. We will also see market opportunities for luxury brands in hygiene and new proposals in the great universe of inclusion and diversity. Mood boosting will be an important claim in this category.

 

• Retrobiology: This is one of the most fascinating trends for 2024. Permafrost is a permanently frozen layer of soil in very cold or glaciated regions, formed by a combination of soil, rock, sand and other minerals that remain bound by ice. In the uppermost layers, it contains large amounts of organic carbon and remains of animals and plants that have not fully decomposed due to low temperatures. Due to global warming, this layer is melting, exposing well-preserved, extinct animal and plant remains from thousands of years ago, as well as new species that were unknown to science. In October 2023 we witnessed an unprecedented scientific breakthrough: a group of scientists managed to awaken an animal that had been hibernating for 45,000 years. Cryptobiosis is a process that puts the metabolism of living extremophile organisms into suspension, so that they can remain dormant for hundreds of years. Therefore, we will see the development of cosmetic technology coming from new biological species, such as micro-organisms, bacteria, algae and ferments. The concept of inspiration from extinct species is already starting to become a reality in cosmetic products. In October 2023 we saw a disruptive launch from a beauty and biotech company that introduced a new fragrance brand consisting of six perfumes, each derived from the sequenced DNA of extinct flowers. The concept is to revive scents lost in time. So, in 2024 we will see innovations and claims related to cryptobiosis-like, cryptobiosis inspired and extinct-inspired.

 

• Robots in retail: The Analytics Insight portal made an interesting publication on this topic in November 2023. The aim is to improve the customer experience. The rise of robots in retail has several objectives, such as creating better automated payment systems, optimizing inventory management, providing customer assistance by helping to locate products and guidance, assisting in cleaning and maintenance of shops and retail spaces, providing personalized recommendations, optimizing virtual testing, among others.

 

• Food inspiration: Lab-synthesized foods are a reality and are just around the corner in 2024. Advances in this field and the application of 3D printing in food will enable new applications in the cosmetics industry, for example biosynthesized and vegan animal proteins, dairy and egg whites of microbial origin synthesized from proteins produced by strains of bacteria, yeast and other recombinant or genetically modified micro-organisms, in whose genetic material the genes responsible for the production of certain animal proteins and other biomolecules present in foods, such as casein and beta-lactoglobulin (whey protein), egg white ovalbumin or muscle myoglobin, have been inserted. One company recently announced that it uses genetically programmed strains of the Trichoderma reesei fungus to produce whey proteins to make its vegan dairy products and ice cream. We will also see a boom in fancy and healthy sweets and desserts.

 

• Hyper-shine: After a year of many economic, social, health and peace difficulties, consumers have a deep desire for peace of mind. Therefore, claims related to radiance, luminosity, gloss, shine, brightness and glitter will be on the rise in 2024. Shiny is the new black.

 

• Diversity & Inclusion: The cosmetics industry has a great challenge to be more inclusive and therefore, new market segments, in some cases niches, that were previously not served by the cosmetics industry will be protagonists. Beauty is a universal right and inclusion is a vast universe where cosmetics has many opportunities for innovation.

 

• Wellness-driven beauty: Predictions indicate that consumers are beginning to prioritize holistic lifestyles, which is why wellness is emerging as one of the most important sources of innovation for 2024, as people are better understanding that the balance of mind-brain connections is reflected in better skin condition and appearance. Self-care is the new player in cosmetics and is emerging as a new global macro-trend.

 

• Synthetic biology boom: It is defined as the synthesis of biomolecules or engineering of biological systems with new functions that are not found in nature. It is a discipline that, unlike biology, is not based on the study of living beings, but instead tries to redesign biological systems that already exist in nature. Synthetic biology creates new programmable organisms, that is, it creates on-demand microorganisms with specific functions. In 2024 we will see advances in biological circuits to control and regulate cellular behavior. This involves the creation of complex systems that imitate the logic and functionality of electronic circuits in living cells, which will allow the synthesis and discovery of new molecules and systems with very high anti-aging efficacy profiles.

 

• Skin bioremediation: Research is currently exploring the ability of synthetic biology to develop products that aid in skin repair and regeneration, including the treatment of scars, wrinkles or even specific dermatological problems.


The trends for 2024 are very exciting and the cosmetics industry has always shown resilience, creativity and a lot of innovation, especially in difficult times. Understanding trends and consumer needs are key to innovation.

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